Article

Heller, Jonas, Chylinski, Mathew, de Ruyter, Ko, Mahr, Dominik and Keeling, Debbie I (2019) Touching the untouchable: exploring multi-sensory augmented reality in the context of online retailing. Journal of Retailing, 95 (4). pp. 219-234. ISSN 0022-4359

Heller, Jonas, Chylinski, Mathew, de Ruyter, Ko, Mahr, Dominik and Keeling, Debbie I (2019) Let me imagine that for you: transforming the retail frontline through augmenting customer mental imagery ability. Journal of Retailing, 95 (2). pp. 94-114. ISSN 0022-4359