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Number of items: 6.

Article

Hilken, Tim, Heller, Jonas, Keeling, Debbie I, Chylinski, Mathew, Mahr, Dominik and de Ruyter, Ko (2022) Bridging imagination gaps on the path to purchase with augmented reality: field and experimental evidence. Journal of Interactive Marketing. ISSN 1094-9968

Golf Papez, Maja and Veer, Ekant (2022) Feeding the trolling: understanding and mitigating online trolling behavior as an unintended consequence. Journal of Interactive Marketing, 57 (1). pp. 90-114. ISSN 1094-9968

Shahbaznezhad, Hamidreza, Dolan, Rebecca and Rashidirad, Mona (2021) The role of social media content format and platform in users’ engagement behavior. Journal of Interactive Marketing, 53. pp. 47-65. ISSN 1094-9968

Carrozzi, Amelia, Chylinski, Mathew, Heller, Jonas, Hilken, Tim, Keeling, Debbie and de Ruyter, Ko (2019) What’s mine is a hologram? How shared Augmented Reality augments psychological ownership. Journal of Interactive Marketing, 48. pp. 71-88. ISSN 1094-9968

Blazevic, Vera, Wiertz, Caroline, Cotte, June, de Ruyter, Ko and Keeling, Debbie Isobel (2014) GOSIP in cyberspace: conceptualization and scale development for general online social interaction propensity. Journal of Interactive Marketing, 28 (2). pp. 87-100. ISSN 1094-9968

Weinberg, Bruce, de Ruyter, Ko, Dellarocas, Chrysanthoss, Buck, Michael and Keeling, Debbie Isobel (2013) Destination social business: exploring an organization's journey with social media, collaborative community and expressive individuality. Journal of Interactive Marketing, 27 (4). pp. 299-310. ISSN 1094-9968

This list was generated on Thu Oct 6 16:08:40 2022 BST.