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Number of items: 9.

Article

Vanhamme, Joëlle, Lindgreen, Adam and Beverland, Michael (2020) The paradox of surprise: empirical evidence about surprising gifts received and given by close relations. European Journal of Marketing. ISSN 0309-0566

Gounaris, Spiros, Chryssochoidis, George and Boukis, Achilleas (2020) Internal market orientation adoption and new service development (NSD): gearing up the internal performance of NSD teams. European Journal of Marketing. ISSN 0309-0566

Polyakova, Alexandra, Estes, Zachary and Ordanini, Andrea (2020) Free upgrades with costly consequences: can preferential treatment inflate customers’ entitlement and induce negative behaviors? European Journal of Marketing, 54 (4). pp. 691-712. ISSN 0309-0566

Keeling, Debbie, de Ruyter, Ko, Mousavi, Sahar and Laing, Angus (2019) Technology push without a patient pull: examining Digital Unengagement (DU) with online health services. European Journal of Marketing. ISSN 0309-0566

Keeling, Debbie Isobel, Rigby, Michael, de Ruyter, Ko, Bove, Lilliana and Stern, Philip J (2018) [Editorial] Marketing as an integrator in integrated care. European Journal of Marketing, 52 (11). pp. 2194-2206. ISSN 0309-0566

Fernandez, Karen V and Beverland, Michael B (2018) As the record spins: materialising connections. European Journal of Marketing. ISSN 0309-0566

Storey, Chris and Hughes, Mathew (2013) The relative impact of culture, strategic orientation and capability on new service development performance. European Journal of Marketing, 47 (5/6). pp. 833-856. ISSN 0309-0566

Saunders, John and Wong, Veronica (2011) Manoeuvring towards Research Decline: The RAE and the Decline of Britain's International Research Standing. European Journal of Marketing, 45 (4). pp. 484-512.

Johne, Axel and Storey, Chris (1998) New service development: a review of the literature and annotated bibliography. European Journal of Marketing, 32 (3/4). pp. 184-251. ISSN 0309-0566

This list was generated on Mon May 10 14:30:18 2021 BST.