Items for Strategy and Marketing in 2012

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Number of items: 3.

B

Breitsohl, Jan, Khammash, Marv and Griffiths, Gareth (2012) Managing negative epinion-leaders: a personality-based model of silver surfers' E-WOM. In: European Marketing Academy 41st Annual Conference, 23-26 May 2012, Lisbon, Portugal.

Buxton, Samantha, Khammash, Marv, Nikopoulos, Konstantinos and Stern, Philip (2012) Modelling and forecasting pharmaceutical life cycles: branded versus generic. In: The Operational Research Society OR54 Annual Conference, 4-6 September 2012, Edinburgh, UK.

M

Mehl, Miriam, Khammash, Marv and Griffiths, Gareth (2012) We belong together: the effect of online community identification and brand-related WOM. In: European Marketing Academy 41st Annual Conference, 23-26 May 2012, Lisbon, Portugal.

This list was generated on Mon Oct 19 17:15:11 2020 BST.