Conference or Workshop Item

Stewart, Malcolm and Paliwoda, Stan (2012) Antecedents, policies and practices of internet promotional standardisation strategy: a comparison of British MNCs and advertising agencies across the UK, France and Germany. In: Global Marketing Conference, 19-22 July 2012, Seoul, South Korea.

Stewart, Malcolm and Paliwoda, Stan (2011) Advertising Agency's B2B relationship with MNCs across the UK, France and Germany with particular reference to Internet Promotional Standardisation Strategy. In: IMP Conference 2011: Social Media, 31 August-3 September 2011, Glasgow.

Stewart, Malcolm and Paliwoda, Stan (2011) Antecedents, policies and practices of promotional standardisation strategy: a comparison of British MNCs and advertising agencies in the UK, France and Germany. In: Academy of Marketing, 5-7 July 2011, Aintree Racecourse, Liverpool.