Items for Beverland, Michael

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Number of items: 22.


Beverland, Michael B (2022) Vegans and vaccines: a tale of competing identity goals. NIM Marketing Intelligence Review, 14 (1). pp. 31-35. ISSN 2628-166X

Spicer, André, Cankurtaran, Pinar and Beverland, Michael B (2022) Take a look at me now: consecration and the Phil Collins effect. Research in the Sociology of Organizations: The Generation, Recognition and Legitimation of Novelty, 77. pp. 253-282. ISSN 0733-558X

Beverland, Michael, Cankurtaran, Pinar and Loussaïef, Leila (2021) A critical framework for examining sustainability claims of the sharing economy: exploring the tensions within platform brand discourses. Journal of Macromarketing. pp. 1-17. ISSN 0276-1467

Wünderlich, Nancy V, Mosteller, Jill, Beverland, Michael B, Downey, Hillary, Kraus, Karen, Lin, Meng-Hsien and Syrjälä, Henna (2021) Animals in our lives: an interactive well-being perspective. Journal of Macromarketing, 41 (4). pp. 646-662. ISSN 0276-1467

Beverland, Michael B, Eckhardt, Giana M, Sands, Sean and Shankar, Avi (2021) How brands craft national identity. Journal of Consumer Research, 48 (4). pp. 586-609. ISSN 0093-5301

Vanhamme, Joëlle, Lindgreen, Adam and Beverland, Michael (2021) The paradox of surprise: empirical evidence about surprising gifts received and given by close relations. European Journal of Marketing, 55 (2). pp. 618-646. ISSN 0309-0566

Sands, Sean, Beverland, Michael, Campbell, Colin and Pitt, Leyland (2020) Strategically releasing control: navigating the complexities of enabling category captains. Industrial Marketing Management, 90. pp. 181-193. ISSN 0019-8501

Cankurtaran, Pinar and Beverland, Michael B (2020) Using design thinking to respond to crises: B2B lessons from the 2020 COVID-19 pandemic. Industrial Marketing Management, 88. pp. 255-260. ISSN 0019-8501

Micheli, Pietro, Wilner, Sarah J S, Bhatti, Sabeen, Mura, Matteo and Beverland, Michael B (2019) Doing design thinking: conceptual review, synthesis and research agenda. Journal of Product Innovation Management, 36 (201802). pp. 124-148. ISSN 0737-6782

Fernandez, Karen V and Beverland, Michael B (2018) As the record spins: materialising connections. European Journal of Marketing. ISSN 0309-0566

Micheli, Pietro, Perks, Helen and Beverland, Michael B (2018) Elevating design in the organization. The Journal Of Product Innovation Management, 35 (4). pp. 629-651. ISSN 1540-5885

Beverland, Michael B, Micheli, Pietro and Farrelly, Francis J (2016) Resourceful sensemaking: overcoming barriers between marketing and design in NPD. The Journal Of Product Innovation Management, 33 (5). pp. 628-648. ISSN 1540-5885

Beverland, Michael, Wilner, Sarah and Micheli, Pietro (2015) Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity. Journal of the Academy of Marketing Science, 43 (5). pp. 589-609. ISSN 0092-0703

Healy, Michael John and Beverland, Michael B (2015) Being sub-culturally authentic and acceptable to the mainstream: civilizing practices and self-authentication. Journal of Business Research, 69 (1). pp. 224-233. ISSN 0148-2963

Beverland, Michael (2014) Sustainable eating: mainstreaming plant-based diets in developed economies. Journal of Macromarketing, 34 (3). pp. 369-382. ISSN 02761467

Napoli, Julie, Dickinson, Sonia J, Beverland, Michael B and Farrelly, Francis (2014) Measuring consumer-based brand authenticity. Journal of Business Research, 67 (6). pp. 1090-1098. ISSN 0148-2963

Healy, Michael and Beverland, Michael (2013) Unleashing the animal within: exploring consumers' zoomorphic identity motives. Journal of Marketing Management, 29 (1/2). pp. 225-248. ISSN 0267-257X

Book Section

Beverland, Michael B and Cankurtaran, Pinar (2022) Closing corporate branding gaps through authentic internal brand strategies. In: Iglesias, Oriol, Ind, Nicholas and Schultz, Majken (eds.) The Routledge companion to corporate branding. Routledge companions in business, management and marketing . Routledge, Oxon, UK, pp. 378-394. ISBN 9780367476632

Conference or Workshop Item

Golf Papez, Maja and Beverland, Michael (2020) What makes consumer-brand relationships bad? enlightening relational negativity. In: Association for Consumer Research Conference 2020, October 2 - 8, 2020, Online.

Golf Papez, Maja and Beverland, Michael (2016) Exploring the negative aspects of consumer brand relationships through the use of relational models theory. In: BBR 2016, May 18th-20th 2016, Toronto, Canada.

Conference Proceedings

Golf-Papez, Maja and Beverland, Michael (2021) What makes consumer-brand relationships bad? Enlightening relational negativity. Association for Consumer Research 2020, Online, October 2 - 8, 2020. Published in: Advances in Consumer Research. 48 368-369. Association for Consumer Research ISSN 0098-9258


Beverland, M, Nielson, B and Pryce, V (2015) Redesigning manufacturing: reimagining the business of making in the UK. Palgrave Macmillan, London. ISBN 9781137465214

This list was generated on Sat Jun 25 12:22:16 2022 BST.