Conference Proceedings

Dacre, Nicholas, Constantinides, Panos and Nandhakumar, Joe (2015) How to motivate and engage generation 'clash of clans' at work? Emergent properties of business gamification elements in the digital economy. International Gamification for Business Conference (IGBC15), Aston, UK, 21-22 September 2015. Published in: http://publications.aston.ac.uk/27322/. 9-17.