Items for Restuccia, Mariachiara

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Number of items: 8.


Mogaji, Emmanuel, Restuccia, Mariachiara, Lee, Zoe and Nguyen, Nguyen Phong (2023) B2B Brand positioning in emerging markets: exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108. pp. 237-250. ISSN 0019-8501

Restuccia, Mariachiara and Legoux, Renaud (2019) B2B relationships on the fast track. An empirical investigation into the outcomes of solution provision. Industrial Marketing Management, 76. pp. 203-213. ISSN 0019-8501

Restuccia, Mariachiara, de Brentani, Ulrike, Legoux, Renaud and Ouellet, Jean-François (2015) Product lifecycle management and distributor contribution to new product development. Journal of Product Innovation Management, 33 (1). pp. 69-89. ISSN 0737-6782

Book Section

Restuccia, Mariachiara and Double, Jenny (2018) Is online personalisation important to millennials? A UK study in the context of personalised search engines. In: Gerhardt, Megan W and Van Eck Peluchette, Joy (eds.) Millennials: trends, characteristics, and perspectives. Social Issues, Justice and Status . Nova Science Publishers, pp. 21-66. ISBN 9781536131543

Restuccia, Mariachiara (2018) Developing new products for arts and culture. In: Colbert, Francois and Ravanas, Philippe (eds.) Marketing Culture and the Arts, 5th edition. HEC Montreal Press, Montreal. ISBN 9782980860287

Restuccia, Mariachiara (2012) Developing new products for arts and culture. In: Colbert, François (ed.) Marketing culture and the arts. HEC Montréal Press. ISBN 9782980860256

Conference or Workshop Item

Restuccia, Mariachiara, de Brentani, Ulrike and Legoux, Renaud (2016) The effect of channel awards on company value. In: EMAC 2015: Collaboration in Research, May 26-29 2015, Leuven (Belgium).

Restuccia, Mariachiara, Legoux, Renaud and de Brentani, Ulrike (2014) B-to-B solution provision: an empirical investigation of performance-related outcomes. In: EMAC 2014. European Marketing Academic 43rd Annual Conference: Paradigm Shifts & Interactions, 3-6 June 2014, Valencia, Spain.

This list was generated on Wed Oct 4 03:35:57 2023 BST.