What makes consumer-brand relationships bad? Enlightening relational negativity

Golf-Papez, Maja and Beverland, Michael (2021) What makes consumer-brand relationships bad? Enlightening relational negativity. Association for Consumer Research 2020, Online, October 2 - 8, 2020. Published in: Advances in Consumer Research. 48 368-369. Association for Consumer Research ISSN 0098-9258

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Item Type: Conference Proceedings
Keywords: Consumer-brand relationships, Relational Models Theory
Schools and Departments: University of Sussex Business School > Strategy and Marketing
SWORD Depositor: Mx Elements Account
Depositing User: Mx Elements Account
Date Deposited: 23 Feb 2021 09:27
Last Modified: 08 Jun 2021 11:44
URI: http://sro.sussex.ac.uk/id/eprint/97326

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