Labouring in the Image Word Cut Redraft FINAL.pdf (374.48 kB)
‘Labouring in the image’: celebrity, femininity, and the fully commodified self in the drag of Willam Belli
This essay explores the mediagenic drag style of Willam Belli, a contestant from Season 4 of Ru Paul’s Drag Race (2012) and a YouTube performer, as a set of reflections on navigating the ‘demotic turn’ (Graeme Turner) in contemporary celebrity. I propose that Willam’s drag foregrounds the work (labour) and working conditions that lie behind the ‘werq’ on Drag Race. His drag both exemplifies and comments upon the feminised ‘labour of visibility’ (Brooke Erin Duffy’s concept) and practices of self-commodification that the contemporary attention economy demands, particularly of girls, women, and feminine/femme/feminised subjects. Taking up Judith Butler’s (1990) suggestion that drag reveals the processes by which gendered identities are constructed, I argue that Willam’s drag seems to reveal how the ‘labour of visibility’ is currently constructing contemporary femininities. His output constitutes an embedded, enmeshed, and complicit commentary on the construction of a commodified, hypersexualised version of femininity in the contemporary economies of reality television, social media, and digital self-entrepreneurship.
History
Publication status
- Published
File Version
- Accepted version
Journal
Celebrity StudiesISSN
1939-2397Publisher
Taylor & FrancisExternal DOI
Issue
4Volume
11Page range
1-17Department affiliated with
- English Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2020-05-04First Open Access (FOA) Date
2022-01-04First Compliant Deposit (FCD) Date
2020-05-01Usage metrics
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