Non-market strategies in international business

Shirodkar, Vikrant, Strange, Roger and McGuire, Steven, eds. (2020) Non-market strategies in international business. Academy of International Business, 2020 . Springer Nature Switzerland AG. ISBN 9783030350734

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Abstract

This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding of how non-market strategies can be effective in international business.

Item Type: Book
Schools and Departments: University of Sussex Business School > Strategy and Marketing
University of Sussex Business School > Business and Management
Research Centres and Groups: International Business
Subjects: H Social Sciences > HF Commerce > HF5001 Business
Depositing User: Vikrant Shirodkar
Date Deposited: 02 Jan 2020 13:14
Last Modified: 02 Jan 2020 13:14
URI: http://sro.sussex.ac.uk/id/eprint/88992
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