Developing and diffusing new technologies: strategies for legitimization

Hall, Jeremy, Bachor, Vernon and Matos, Stelvia (2014) Developing and diffusing new technologies: strategies for legitimization. California Management Review, 56 (3). pp. 98-117. ISSN 0008-1256

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Abstract

This article investigates legitimization processes and organizations' strategies for developing and diffusing new technologies. Drawing on cases in agricultural transgenic technology and genomics in forestry, the authors provide a framework to help managers develop strategies for more efficient technology development and diffusion. Strategies that fail to consider legitimization processes, especially in controversial social environments and/or varying institutional settings, could result in costly delays or promising technology left sitting on the shelf. Technology developers need to identify key technological, commercial, organizational, and societal uncertainties during the early phases of the technology's development, allowing them to shape the technology for more efficient diffusion.

Item Type: Article
Schools and Departments: University of Sussex Business School > SPRU - Science Policy Research Unit
Subjects: H Social Sciences
Depositing User: Tahir Beydola
Date Deposited: 28 Nov 2019 08:28
Last Modified: 02 Dec 2019 09:53
URI: http://sro.sussex.ac.uk/id/eprint/88299
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