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Developing and diffusing new technologies: strategies for legitimization
journal contribution
posted on 2023-06-09, 19:46 authored by Jeremy Kent HallJeremy Kent Hall, Vernon Bachor, Stelvia MatosThis article investigates legitimization processes and organizations' strategies for developing and diffusing new technologies. Drawing on cases in agricultural transgenic technology and genomics in forestry, the authors provide a framework to help managers develop strategies for more efficient technology development and diffusion. Strategies that fail to consider legitimization processes, especially in controversial social environments and/or varying institutional settings, could result in costly delays or promising technology left sitting on the shelf. Technology developers need to identify key technological, commercial, organizational, and societal uncertainties during the early phases of the technology's development, allowing them to shape the technology for more efficient diffusion.
History
Publication status
- Published
Journal
California Management ReviewISSN
0008-1256Publisher
SAGE PublicationsExternal DOI
Issue
3Volume
56Page range
98-117Department affiliated with
- SPRU - Science Policy Research Unit Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2019-11-28Usage metrics
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