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Developing and diffusing new technologies: strategies for legitimization

journal contribution
posted on 2023-06-09, 19:46 authored by Jeremy Kent HallJeremy Kent Hall, Vernon Bachor, Stelvia Matos
This article investigates legitimization processes and organizations' strategies for developing and diffusing new technologies. Drawing on cases in agricultural transgenic technology and genomics in forestry, the authors provide a framework to help managers develop strategies for more efficient technology development and diffusion. Strategies that fail to consider legitimization processes, especially in controversial social environments and/or varying institutional settings, could result in costly delays or promising technology left sitting on the shelf. Technology developers need to identify key technological, commercial, organizational, and societal uncertainties during the early phases of the technology's development, allowing them to shape the technology for more efficient diffusion.

History

Publication status

  • Published

Journal

California Management Review

ISSN

0008-1256

Publisher

SAGE Publications

Issue

3

Volume

56

Page range

98-117

Department affiliated with

  • SPRU - Science Policy Research Unit Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2019-11-28

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