Investigating the role of cognitive and emotional incoherence in choice processes

Nguyen, Huy, Roberts, John and Dong, Songting (2018) Investigating the role of cognitive and emotional incoherence in choice processes. In: 2018 INFORMS Marketing Science Conference, 14-16 June 2018, Pennsylvania, USA.

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Item Type: Conference or Workshop Item (Paper)
Schools and Departments: University of Sussex Business School > Strategy and Marketing
Depositing User: Xuan Nguyen
Date Deposited: 05 Oct 2018 09:09
Last Modified: 04 Nov 2019 12:56
URI: http://sro.sussex.ac.uk/id/eprint/79141
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