Visualising the game frame: constructing political competition through television images in referendum coverage

Dekavalla, Marina (2020) Visualising the game frame: constructing political competition through television images in referendum coverage. Visual Communication, 19 (4). pp. 483-505. ISSN 1470-3572

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Abstract

The strategic game frame, which is a media construction of political events as strategic competition between opponents, has so far been operationalized and measured primarily through verbal indicators. This study extends the operationalization of the frame to television visuals. The article argues that visuals are just as powerful as words in conveying the game frame; however, this can go unnoticed and thus unchallenged, if we focus on analyzing verbal content alone. Visuals should thus be problematized and systematically embedded in empirical studies of the game frame. This qualitative analysis shows how this can be done and, specifically, identifies elements of mise-en-scène, such as setting, actors, camera movement and props, which can constitute empirical indicators for the strategic game frame in television texts. The article uses data from the coverage of a recent referendum in Scotland to illustrate these indicators in use with examples.

Item Type: Article
Keywords: media, television, strategic game frame, visual framing, referendum
Schools and Departments: School of Media, Film and Music > Media and Film
Subjects: H Social Sciences > HM Sociology > HM1001 Social psychology > HM1176 Social influence. Social pressure > HM1181 Attitude > HM1206 Communication. Mass media
Depositing User: Marina Dekavalla
Date Deposited: 14 Aug 2018 12:13
Last Modified: 05 Oct 2020 14:30
URI: http://sro.sussex.ac.uk/id/eprint/77837

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Project NameSussex Project NumberFunderFunder Ref
Television framing of the 2014 Scottish independence referendumUnsetESRCES/L010062/1