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Visualising the game frame: constructing political competition through television images in referendum coverage

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journal contribution
posted on 2023-06-09, 14:32 authored by Marina DekavallaMarina Dekavalla
The strategic game frame, which is a media construction of political events as strategic competition between opponents, has so far been operationalized and measured primarily through verbal indicators. This study extends the operationalization of the frame to television visuals. The article argues that visuals are just as powerful as words in conveying the game frame; however, this can go unnoticed and thus unchallenged, if we focus on analyzing verbal content alone. Visuals should thus be problematized and systematically embedded in empirical studies of the game frame. This qualitative analysis shows how this can be done and, specifically, identifies elements of mise-en-scène, such as setting, actors, camera movement and props, which can constitute empirical indicators for the strategic game frame in television texts. The article uses data from the coverage of a recent referendum in Scotland to illustrate these indicators in use with examples.

Funding

Television framing of the 2014 Scottish independence referendum; ESRC; ES/L010062/1

History

Publication status

  • Published

File Version

  • Accepted version

Journal

Visual Communication

ISSN

1470-3572

Publisher

SAGE Publications

Issue

4

Volume

19

Page range

483-505

Department affiliated with

  • Media and Film Publications

Full text available

  • Yes

Peer reviewed?

  • Yes

Legacy Posted Date

2018-08-14

First Open Access (FOA) Date

2018-08-14

First Compliant Deposit (FCD) Date

2018-08-13

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