inefficient_labels_heyes_jems.pdf (163.77 kB)
Inefficient NGO labels: strategic proliferation and fragmentation in the market for certification
journal contribution
posted on 2023-06-09, 08:40 authored by Anthony Heyes, Steve MartinNGO certication is a prerequisite for corporate engagement in enhanced social behaviors in many settings. Labels with broad scope (like sustainability) coexist with niche competitors much narrower in scope (like bird-friendliness). When NGOs compete for adoptions the wrong suite of schemes emerges, providing a rationale for regulation. An incumbent NGO may strategically narrow the breadth of its label to deter entry of competing schemes, reducing welfare. Even when entry is accommodated, welfare is compromised. Modeling multi-issue competition between NGOs allows us to be the first to analyze label fragmentation and provide a novel perspective on proliferation that has frustrated practitioners.
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Publication status
- Published
File Version
- Accepted version
Journal
Journal of Economics and Management StrategyISSN
1058-6407Publisher
WileyExternal DOI
Issue
2Volume
27Page range
206-220Department affiliated with
- Economics Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2017-11-07First Open Access (FOA) Date
2019-12-27First Compliant Deposit (FCD) Date
2017-11-06Usage metrics
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