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Consumer perceptions of interactive service robots: a value-dominant logic perspective
conference contribution
posted on 2023-06-09, 06:55 authored by Willy Barnett, Adrienne Foos, Thorsten Gruber, Debbie KeelingDebbie Keeling, Kathleen Keeling, Linda NasrWe propose a “Value-Dominant Logic” approach to complement HRI research by integrating two well-known user-centric methodologies from the field of marketing. From the results of laddering interviews accompanied by a visual projective technique we show that consumer value perceptions of robots in a retail service environment are of a paradoxical nature where behavioral and social norms are expected of the robot, yet not for the user. Our consumer oriented value-based approach can contribute to the field of HRI by providing a complementary means of user-centered design/ methodology/requirements gathering and additional multidisciplinary collaborations.
History
Publication status
- Published
File Version
- Published version
Journal
Conference proceedings of the 23rd IEEE International Symposium on Robot and Human Interactive Communication; Edinburgh, Scotland, UK; 25-29 August 2014ISSN
1944-9445Publisher
Institute of Electrical and Electronics EngineersExternal DOI
Page range
1134-1139ISBN
9781479967636Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2017-06-28First Compliant Deposit (FCD) Date
2017-06-27Usage metrics
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