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Jokes in popular culture: the characterisation of the accountant

journal contribution
posted on 2023-06-09, 06:10 authored by Frances Miley, Andrew Read
Purpose: The accountant has been characterised in popular culture as dull and boring. Accounting scholarship consistently describes this stereotype as negative. The purpose of this research is to enhance our understanding of this stereotype by comparing the characterisation of the accountant found in contemporary jokes with a similar characterisation found in commedia dell'arte, which is a form of improvisational theatre. Design/methodology/approach: This research employs netnography to identify the stereotype of the accountant portrayed in jokes on social networking sites. To enrich our understanding of the stereotype of the characterisation of the accountant in contemporary jokes, it is compared with the characterisation of il dottore, the stock character of the professional man in commedia dell'arte. Findings: The characterisation of the accountant in contemporary jokes is consistent with characterisations of the accountant in other areas of popular culture, confirming that the stereotype is widely entrenched in popular culture. Contemporary jokes provide a more detailed characterisation than previously identified in accounting scholarship. Since the stereotype of il dottore in commedia dell'arte resembles the stereotype of the accountant as portrayed in contemporary jokes, studying commedia dell'arte provides an approach that enhances our understanding of the characterisation of the accountant in popular culture. Originality/value: The contribution of this research to accounting scholarship is the deployment of commedia dell'arte to capture the essence of the stereotype of the accountant as portrayed in popular culture. Extending the definition of popular culture to include contemporary jokes brings a unique use of netnography to accounting scholarship.

History

Publication status

  • Published

Journal

Accounting, Auditing and Accountability Journal

ISSN

0951-3574

Publisher

Emerald

Issue

4

Volume

25

Page range

703-718

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2017-05-08

First Compliant Deposit (FCD) Date

2017-05-06

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