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Consumerism and well-being in India and the UK: identity projection and emotion regulation as underlying psychological processes
journal contribution
posted on 2023-06-09, 05:02 authored by Helga Dittmar, Pallavi KapurA growing body of evidence shows that a materialistic value orientation is linked to lower well-being (Dittmar 2008; Kasser & Kanner, 2004), but we know little about factors that influence this association, or linked behavioural tendencies, particularly in developing countries, such as India. Extending our previous research (Dittmar 2005a, b; Dittmar et al. 2007), we develop a model in which endorsement of materialistic values is linked to buying motives focused on identity projection and emotion regulation, which, in turn, are linked to lower well-being and dysfunctional consumer behaviour. We tested these hypothesised associations in surveys with 236 younger and older adults in India and the UK, and found that they were consistent with our model, showing few country or generational differences. Theoretical and applied implications are discussed, as well as directions for future research.
History
Publication status
- Published
Journal
Psychological StudiesISSN
0033-2968Publisher
Springer VerlagExternal DOI
Issue
1Volume
56Page range
71-85Department affiliated with
- Psychology Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2017-02-06Usage metrics
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