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Consumerism and well-being in India and the UK: identity projection and emotion regulation as underlying psychological processes

journal contribution
posted on 2023-06-09, 05:02 authored by Helga Dittmar, Pallavi Kapur
A growing body of evidence shows that a materialistic value orientation is linked to lower well-being (Dittmar 2008; Kasser & Kanner, 2004), but we know little about factors that influence this association, or linked behavioural tendencies, particularly in developing countries, such as India. Extending our previous research (Dittmar 2005a, b; Dittmar et al. 2007), we develop a model in which endorsement of materialistic values is linked to buying motives focused on identity projection and emotion regulation, which, in turn, are linked to lower well-being and dysfunctional consumer behaviour. We tested these hypothesised associations in surveys with 236 younger and older adults in India and the UK, and found that they were consistent with our model, showing few country or generational differences. Theoretical and applied implications are discussed, as well as directions for future research.

History

Publication status

  • Published

Journal

Psychological Studies

ISSN

0033-2968

Publisher

Springer Verlag

Issue

1

Volume

56

Page range

71-85

Department affiliated with

  • Psychology Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2017-02-06

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