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Mazzucato and O'Donovan 2016 BBC Market creating and shaping.pdf (3.13 MB)

The BBC as market shaper and creator

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posted on 2023-06-21, 06:02 authored by Mariana Mazzucato, Cian O'Donovan
At the heart of the government’s White Paper on the future of the BBC is an implicit accusation that the broadcaster is ‘crowding out’ the market through the scale and quality of its services. This chapter assess the utility of this 'crowding out' argument and suggests instead an alternative framework with which to assess the BBC's ability to de-risk the private sector as well as to create new market landscapes.

History

Publication status

  • Published

File Version

  • Published version

Publisher

Commonwealth Publishing

Page range

101-105

Pages

214.0

Book title

Rethinking the BBC: public media in the 21 st century

Place of publication

London

ISBN

9780993161698

Department affiliated with

  • SPRU - Science Policy Research Unit Publications

Full text available

  • Yes

Peer reviewed?

  • No

Editors

Jamie Mackay, Niki Seth-smith, Dan Hind

Legacy Posted Date

2016-11-30

First Open Access (FOA) Date

2016-11-30

First Compliant Deposit (FCD) Date

2016-11-30

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