Mazzucato and O'Donovan 2016 BBC Market creating and shaping.pdf (3.13 MB)
The BBC as market shaper and creator
chapter
posted on 2023-06-21, 06:02 authored by Mariana Mazzucato, Cian O'DonovanAt the heart of the government’s White Paper on the future of the BBC is an implicit accusation that the broadcaster is ‘crowding out’ the market through the scale and quality of its services. This chapter assess the utility of this 'crowding out' argument and suggests instead an alternative framework with which to assess the BBC's ability to de-risk the private sector as well as to create new market landscapes.
History
Publication status
- Published
File Version
- Published version
Publisher
Commonwealth PublishingPublisher URL
Page range
101-105Pages
214.0Book title
Rethinking the BBC: public media in the 21 st centuryPlace of publication
LondonISBN
9780993161698Department affiliated with
- SPRU - Science Policy Research Unit Publications
Full text available
- Yes
Peer reviewed?
- No
Editors
Jamie Mackay, Niki Seth-smith, Dan HindLegacy Posted Date
2016-11-30First Open Access (FOA) Date
2016-11-30First Compliant Deposit (FCD) Date
2016-11-30Usage metrics
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