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The impact of development on new financial service success

journal contribution
posted on 2023-06-08, 22:46 authored by Christopher Easingwood, Chris StoreyChris Storey
Explores the impact of a number of aspects of the new product development project on the success of new financial services in the United Kingdom. Finds that synergy between the new product and the organization, and the quality of internal marketing, are particularly associated with eventual success for the new product. Technological advantage, market research and responsiveness (i.e. speed of development) are also associated with success. Banks seem to be particularly effective in their use of market research, whereas building societies are good at internal marketing and synergy. New interest accounts have been particularly successful because of the use of market research and the speed of their development.

History

Publication status

  • Published

Journal

Logistics Information Management

ISSN

0957-6053

Publisher

Emerald

Issue

4

Volume

8

Page range

35-40

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2015-10-14

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