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Responsible retailing and the Greek crisis? Corporate engagement, CSR communication and social media

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posted on 2023-06-08, 20:08 authored by Eleftheria LekakisEleftheria Lekakis
Since the financial crisis hit the Greek geography, retailers have responded tactically in terms of their financial stability, but also in terms of safeguarding their reputation in a changing terrain. This can be problematised as responsible retailing; this is explored through formal CSR communication and informal social media communication. This chapter exposes the ways in which promotional culture manifests as corporate engagement with a society, and questions the legitimacy of CSR communication in times of crisis. Through the examination of four national supermarkets, a systematic analysis of their CSR reports and particularly their social media use, I argue that the demonstration of responsible retailing in crisis ranges from practical to symbolic restructuring of market strategy to remain relevant in an uncertain terrain of national consumption.

History

Publication status

  • Published

File Version

  • Accepted version

Publisher

Palgrave Macmillan

Pages

200.0

Book title

Civic engagement and social media: political participation beyond the protest

Place of publication

Houndmills, Basingstoke, Hampshire; New York

ISBN

9781137434159

Department affiliated with

  • Media and Film Publications

Full text available

  • No

Peer reviewed?

  • Yes

Editors

Julie Uldam, Anne Vestergaard

Legacy Posted Date

2015-03-23

First Compliant Deposit (FCD) Date

2016-03-22

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