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Too Much to Take In? The Role of Advertising Variables, Emotions and Visual Attention in Consumer Learning for Really New Products

journal contribution
posted on 2023-06-08, 07:43 authored by S Feiereisen, V Wong, A J Broderick
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History

Publication status

  • Published

ISSN

0098-9258

Publisher

Association of Consumer Research, C/O James A Muncy, PO Box 2310, Valdosta, GA 31604 USA

Volume

36

Page range

765-766

ISBN

978-0-915552-63-4

Department affiliated with

  • Business and Management Publications

Notes

36th Annual Conference of the Association-for-Consumer-Research

Full text available

  • No

Peer reviewed?

  • No

Legacy Posted Date

2012-02-06

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