Items where Subject is "HF5410 Marketing. Distribution of products"

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Number of items at this level: 32.

B

Booth, D A (1987) Evaluation of the usefulness of low-calorie sweeteners in weight control. In: Grenby, T H (ed.) Developments in sweeteners. Elsevier Science, London, pp. 287-316. ISBN 9781851661046

Booth, D A (1991) Sweeteners and body weight. In: Marie, S and Piggott, J R (eds.) Handbook of sweeteners. Blackie and Son, New York, pp. 248-264. ISBN 9781475753820

Booth, D A and Conner, M T (1990) Characterisation and measurement of influences on food acceptability by analysis of choice differences: theory and practice. Food Quality and Preference, 2 (2). pp. 75-85. ISSN 0950-3293

Booth, D A., Freeman, R P J and Lahteenmaki, L (1991) Likings for complex foods and meals. Appetite, 17 (2). p. 156. ISSN 0195-6663

Booth, David (1988) Relationships of diet to health: the behavioral research gaps. In: Manley, C H and Morse, R E (eds.) Healthy eating - a scientific perspective. Allured, Wheaton, IL, pp. 39-76. ISBN 9780931710148

Booth, David A (1992) Determinants of individuals' brand choices: attitudinal and sensory interactions. British Food Journal, 93 (9). pp. 17-22. ISSN 0007-070X

Booth, David A (1987) Objective measurement of determinants of food acceptance: sensory, physiological and psychosocial. In: Solms, J, Booth, D A, Pangborn, R M and Raunhardt, O (eds.) Food acceptance and nutrition. Academic Press, London, pp. 1-27. ISBN 9780126544305

Booth, David A (1988) Practical measurement of the strengths of actual influences on what consumers do: scientific brand design. Market Research Society, Journal (U.K.), 30. pp. 127-146. ISSN 0025-3618

Booth, David A and Freeman, Richard P J (2014) Mind-reading versus neuromarketing: how does a product make an impact on the consumer? Journal of Consumer Marketing, 31 (3). pp. 177-189. ISSN 0736-3761

Boukis, Achilleas, Gounaris, Spiros and Lings, Ian (2017) Internal market orientation determinants of employee brand enactment. Journal of Services Marketing, 31 (7). pp. 690-703. ISSN 0887-6045

Boukis, Achilleas, Kaminakis, Kostas, Siampos, Anastasios and Kostopoulos, Ioannis (2015) Linking internal marketing with customer outcomes. Marketing Intelligence & Planning, 33 (3). 394 -413. ISSN 0263-4503

D

de Ruyter, Ko, Keeling, Debbie Isobel, Ngo, Liem Viet, Unset, Unset and Unset (2018) When nothing is what it seems: a digital marketing research agenda. Australasian Marketing Journal, 26 (3). pp. 199-203. ISSN 1441-3582

J

Johnston, Sarah (2016) ‘Won’t somebody think of the children?’ The discursive construction of ‘childhood’: marketing, expert knowledge and children’s talk. Doctoral thesis (PhD), University of Sussex.

K

Keeling, Debbie, de Ruyter, Ko, Mousavi, Sahar and Laing, Angus (2019) Technology push without a patient pull: examining Digital Unengagement (DU) with online health services. European Journal of Marketing. ISSN 0309-0566

L

Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2018) Governance mechanisms and total relationship value: the interaction effect of information sharing. Journal of Business and Industrial Marketing, 33 (5). pp. 717-729. ISSN 0885-8624

Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2015) What drives the creation and distribution of the relationship value “pie”? A transaction cost theory and social exchange theory approach. In: 44th EMAC Annual Conference, 24-27 May 2015, Leuven, Belgium.

Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2015) The dark side of customer participation. In: 2015 ANZMAC main conference: innovation and growth strategies in marketing, Nov 30 - Dec 2 2015, Sydney, Australia.

Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2017) The dark side of formal and informal governance. In: 2017 European Marketing Academy Conference (EMAC), 23-26 May 2017, Groningen, Netherlands.

Luu, Ngoc, Jack, Cadeaux and Liem, Ngo (2013) Key determinants of relationship value gap: a conceptual framework. In: 2013 Australia and New Zealand Marketing Academy Conference, Auckland, New Zealand. (Accepted)

Luu, Ngoc, Ngo, Liem, Le, Hau and Bucic, Tania (2014) Does relationship strength matter? Empirical evidence from an emerging economy. In: 2015 ANZMAC main conference: agents of change, Dec 1 - Dec 3 2014, Brisbane, Australia.

M

Meng, Sam Kin and Chatwin, Chris (2013) Measuring e-marketing mix elements for online business. International Journal of E-Entrepreneurship and Innovation, 3 (3). pp. 13-26. ISSN 1947-8585

N

Nguyen, Huy and Luu, Ngoc (2015) Multilevel learning orientation and performance: the moderating effects of social capital. In: 2015 ANZMAC main conference: innovation and growth strategies in marketing, Nov 30 - Dec 2, Sydney, Australia.

Nikolopoulos, Konstantinos, Buxton, Samantha, Khammash, Marwan and Stern, Philip (2016) Forecasting branded and generic pharmaceuticals. International Journal of Forecasting, 32 (2). pp. 344-357. ISSN 0169-2070

R

Restuccia, Mariachiara (2012) Developing new products for arts and culture. In: Colbert, François (ed.) Marketing culture and the arts. HEC Montréal Press. ISBN 9782980860256

Restuccia, Mariachiara, de Brentani, Ulrike, Legoux, Renaud and Ouellet, Jean-François (2016) Product lifecycle management and distributor contribution to new product development. Journal of Product Innovation Management, 33 (1). pp. 69-89. ISSN 0737-6782

S

Sam, K M and Chatwin, C R (2015) Demographic analysis of Chinese gamblers’ perceptions of e-marketing mix elements adopted by online casinos. Journal of Industrial and Intelligent Information, 3 (2). pp. 126-132. ISSN 2301-3745

Stewart, Malcolm and Paliwoda, Stan (2012) Antecedents, policies and practices of internet promotional standardisation strategy: a comparison of British MNCs and advertising agencies across the UK, France and Germany. In: Global Marketing Conference, 19-22 July 2012, Seoul, South Korea.

Stewart, Malcolm and Paliwoda, Stan (2011) Antecedents, policies and practices of promotional standardisation strategy: a comparison of British MNCs and advertising agencies in the UK, France and Germany. In: Academy of Marketing, 5-7 July 2011, Aintree Racecourse, Liverpool.

Storey, Chris, Kocabasoglu-Hillmer, Canan, Roden, Sinéad and de Ruyter, Ko (2018) Governing embedded partner networks: certification and partner communities in the IT secto. International Journal of Operations and Production Management, 38 (9). pp. 1709-1734. ISSN 0144-3577

Storey, Chris, Kocabasoglu-Hillmer, Canan, Roden, Sinéad and de Ruyter, Ko (2018) Governing embedded partner networks: certification and partner communities in the IT sector. International Journal of Operations and Production Management, 38 (9). pp. 1709-1734. ISSN 0144-3577

T

Tidd, Joe, Ramirez, Matias and Denicolai, Stefano (2016) Overcoming the false dichotomy between internal R&D and external knowledge acquisition: absorptive capacity dynamics over time. Technological Forecasting and Social Change, 104. pp. 57-65. ISSN 0040-1625

W

Wu, Ying (2017) The cause, development and outcome of word-of-mouth marketing: with particular reference to WOM volume, valence and the modeling of viral marketing. Doctoral thesis (PhD), University of Sussex.

This list was generated on Sun Jul 21 21:13:38 2019 BST.