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- Research Centres and Groups (10)
- Marketing Innovation Research Group (10)
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Bertele, Kerrie, Feiereisen, Stephanie, Storey, Chris and van Laer, Tom (2019) It’s not what you say, it’s the way you say it! Effective message styles for promoting innovative new services. Journal of Business Research, 107. pp. 38-49. ISSN 0148-2963
Boukis, Achilleas (2019) Exploring the implications of blockchain technology for brand-consumer relationships: a future research agenda. Journal of Product and Brand Management. ISSN 1061-0421
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Fernandez, Karen V and Beverland, Michael B (2018) As the record spins: materialising connections. European Journal of Marketing. ISSN 0309-0566
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Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2018) Governance mechanisms and total relationship value: the interaction effect of information sharing. Journal of Business and Industrial Marketing, 33 (5). pp. 717-729. ISSN 0885-8624
Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2017) The dark side of formal and informal governance. In: 2017 European Marketing Academy Conference (EMAC), 23-26 May 2017, Groningen, Netherlands.
Luu, Ngoc, Jack, Cadeaux and Liem, Ngo (2013) Key determinants of relationship value gap: a conceptual framework. In: 2013 Australia and New Zealand Marketing Academy Conference, 1st - 4th December 2013, Auckland, New Zealand.
Luu, Ngoc and Ngo, Liem (2019) Entrepreneurial orientation and social ties in transitional economies. Long Range Planning, 52 (1). pp. 103-116. ISSN 0024-6301
Luu, Ngoc, Ngo, Liem and Cadeaux, Jack (2017) Value synergy and value asymmetry in relationship marketing programs. Industrial Marketing Management, 68. pp. 165-176. ISSN 0019-8501
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Storey, Chris, Kocabasoglu-Hillmer, Canan, Roden, Sinéad and de Ruyter, Ko (2018) Governing embedded partner networks: certification and partner communities in the IT sector. International Journal of Operations and Production Management, 38 (9). pp. 1709-1734. ISSN 0144-3577
Storey, Chris and Larbig, Christine (2017) Absorbing customer knowledge: how customer involvement enables service design success. Journal of Service Research, 21 (1). pp. 101-118. ISSN 1094-6705