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Article

Hilken, Tim, Keeling, Debbie I, de Ruyter, Ko, Mahr, Dominik and Chylinski, Mathew (2019) Seeing eye to eye: social augmented reality and shared decision making in the marketplace. Journal of the Academy of Marketing Science. pp. 1-22. ISSN 1552-7824

Meyer, Jan-Hinrich, de Ruyter, Ko, Grewal, Dhruv, Kleeren, Kathleen, Keeling, Debbie Isobel and Motyka, Scott (2019) Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews. Journal of the Academy of Marketing Science. ISSN 0092-0703

Hilken, Tim, de Ruyter, Ko, Chylinski, Mathew, Mahr, Dominik and Keeling, Debbie I (2017) Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences. Journal of the Academy of Marketing Science, 45 (6). pp. 884-905. ISSN 0092-0703

Hensen, Nick, Keeling, Debbie I, de Ruyter, Ko, Wetzels, Martin and de Jong, Ad (2016) Making SENS: exploring the antecedents and impact of store environmental stewardship climate. Journal of the Academy of Marketing Science, 44 (4). pp. 497-515. ISSN 0092-0703

Beverland, Michael, Wilner, Sarah and Micheli, Pietro (2015) Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity. Journal of the Academy of Marketing Science, 43 (5). pp. 589-609. ISSN 0092-0703

This list was generated on Sat Dec 14 19:09:22 2019 GMT.