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Article

Qiu, Jingqi, Boukis, Achilleas and Storey, Chris (2021) Internal marketing: a systematic review. Journal of Marketing Theory and Practice. ISSN 1069-6679

Kostopoulos, Ioannis, Boukis, Achilleas and Lodorfos, George (2019) Conceptualizing and measuring perceived service complexity. Journal of Marketing Theory and Practice, 27. pp. 38-54. ISSN 1069-6679

Nieroda, Marzena, Keeling, Kathleen and Keeling, Debbie (2015) Healthcare management tools: promotion or prevention regulatory focus? A scale (PR-PV) development and validation. Journal of Marketing Theory and Practice, 23 (1). pp. 57-74. ISSN 1069-6679

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