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Beverland, Michael B, Eckhardt, Giana M, Sands, Sean and Shankar, Avi (2020) How brands craft national identity. Journal of Consumer Research. ISSN 0093-5301
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Beverland, Michael B, Eckhardt, Giana M, Sands, Sean and Shankar, Avi (2020) How brands craft national identity. Journal of Consumer Research. ISSN 0093-5301