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Article

Lee, Keon Bong and Wong, Veronica (2010) New product development proficiency and multi-country product rollout timeliness. International Marketing Review, 27 (1). pp. 28-54. ISSN 0265-1335

Strange, Roger (2006) Branding and the externalisation of production. International Marketing Review, 23 (6). pp. 578-584. ISSN 02651335

Perks, Helen and Wong, Veronica (2003) Guest editorial: research in international new product development - current understanding and future imperatives. International Marketing Review, 20 (4). pp. 344-352. ISSN 0265-1335

Wong, Veronica (2002) Antecedents of international new product rollout timeliness. International Marketing Review, 19 (2-3). pp. 120-132. ISSN 02651335

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