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Article

Chylinski, Mathew, Heller, Jonas, Hilken, Tim, Keeling, Debbie Isobel, Mahr, Dominik and de Ruyter, Ko (2020) Augmented reality marketing: a technology-enabled approach to situated customer experience. Australasian Marketing Journal. pp. 1-11. ISSN 1441-3582

de Ruyter, Ko, Keeling, Debbie Isobel and Ngo, Liem Viet (2018) When nothing is what it seems: a digital marketing research agenda. Australasian Marketing Journal, 26 (3). pp. 199-203. ISSN 1441-3582

Storey - Professor, Chris and Kelly, David (2002) Innovation in services: the need for knowledge management. Australasian Marketing Journal, 10 (1). pp. 59-70. ISSN 1441-3582

This list was generated on Mon Apr 12 16:24:12 2021 BST.