Items for Strategy and Marketing in 2021

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Number of items: 54.


Al-Tabbaa, Omar, Lopez, Carmen, Konara, Palitha and Leach, Desmond (2021) Nonprofit organizations and social-alliance portfolio size: evidence from website content analysis. Industrial Marketing Management, 93. pp. 147-160. ISSN 0019-8501


Bajde, Domen, Golf Papez, Maja, Kolar, Tomaž and Culiberg, Barbara (2021) The mechanisms and logics of consumer governance: the case of Airbnb. In: Sharing Cultures: 7th International Workshop on the Sharing Economy, 24th - 26th February 2021, Online.

Benzidia, Smaïl, Luca, Ruxandra Monica and Boiko, Sergiy (2021) Disruptive innovation, business models, and encroachment strategies: buyer's perspective on electric and hybrid vehicle technology. Technological Forecasting & Social Change, 165. a120520 1-13. ISSN 0040-1625

Beverland, Michael, Cankurtaran, Pinar and Loussaïef, Leila (2021) A critical framework for examining sustainability claims of the sharing economy: exploring the tensions within platform brand discourses. Journal of Macromarketing. pp. 1-17. ISSN 0276-1467

Beverland, Michael B, Eckhardt, Giana M, Sands, Sean and Shankar, Avi (2021) How brands craft national identity. Journal of Consumer Research, 48 (4). pp. 586-609. ISSN 0093-5301

Boukis, Achilleas (2021) A critical inquiry of the Internal Marketing discourse and a future research agenda. Journal of Customer Behavior. ISSN 1475-3928

Boukis, Achilleas, Punjaisri, Khanyapuss, Balmer, John M T, Kaminakis, Kostas and Papastathopoulos, Avraam (2021) Unveiling front-line employees’ brand construal types during corporate brand promise delivery: a multi-study analysis. Journal of Business Research. pp. 1-13. ISSN 0148-2963

Brieger, Steven A, De Clercq, Dirk and Meynhardt, Timo (2021) Doing good, feeling good? Entrepreneurs’ social value creation beliefs and work-related well-being. Journal of Business Ethics, 172. pp. 707-725. ISSN 0167-4544

Buckley, Thomas R (2021) Multinational companies and the cultural industries: W.H. Smith in Canada, 1950–1989. Business History Review, 94 (4). pp. 699-727. ISSN 0007-6805


Chibba, Michael and Luiz, John M (2021) The convergence of business and economics principles. World Economics, 22 (3). pp. 141-156. ISSN 1468-1838

Chong, Terrence, Yu, Ting, Keeling, Debbie Isobel and de Ruyter, Ko (2021) AI-chatbots on the services frontline addressing the challenges and opportunities of agency. Journal of Retailing and Consumer Services, 63. a102735 1-10. ISSN 0969-6989


Da Silva Luiz, John (2021) The Nexus between business, government and society under extreme institutional turbulence: integrating market and nonmarket strategies in the Democratic Republic of the Congo and Zimbabwe. In: 15th International Conference of Africanists: The Destinies of Africa in the Modern World, May 24-26 2021, Moscow.

De Clercq, Dirk and Brieger, Steven A (2021) When discrimination is worse, autonomy is key: How women entrepreneurs leverage job autonomy resources to find work–life balance. Journal of Business Ethics. ISSN 0167-4544

de Jong, Ad, de Ruyter, Ko, Keeling, Debbie Isobel, Polyakova, Alexandra and Ringberg, Torsten (2021) Key trends in business-to-business services marketing strategies: developing a practice-based research agenda. Industrial Marketing Management, 93. pp. 1-9. ISSN 0019-8501

de Ruyter, Ko, Keeling, Debbie Isobel, Plangger, Kirk, Montecchi, Matteo, Scott, Maura L and Dahl, Darren W (2021) Reimagining marketing strategy: driving the debate on grand challenges. Journal of the Academy of Marketing Science. ISSN 0092-0703


Fischer, Isabel and Luiz, John (2021) Exploring gendered attributional disparities in student outcomes: are universities complicit? 81st Annual Meeting of the Academy of Management, Virtual, 29 July - 4 August 2021. Published in: Academy of Management Proceedings. 2021 (1) Academy of Management ISSN 0065-0668

Franco, Paolo and Yang, Nicole Ye (2021) Exiting fieldwork ‘with Grace’: reflections on the unintended consequences of participant observation and researcher-participant relationships. Qualitative Market Research: an international journal. ISSN 1352-2752


Ganotakis, Panagiotis, D'Angelo, Alfredo and Konara, Palitha (2021) From latent to emergent entrepreneurship: the role of human capital in entrepreneurial founding teams and the effect of external knowledge spillovers for technology adoption. Technological Forecasting and Social Change, 170. a120912. ISSN 0040-1625

Ghauri, Pervez, Strange, Roger and Cooke, Fang Lee (2021) Research on international business: the new realities. International Business Review, 30 (2). a101794 1-11. ISSN 0969-5931

Golf-Papez, Maja and Beverland, Michael (2021) What makes consumer-brand relationships bad? Enlightening relational negativity. Association for Consumer Research 2020, Online, October 2 - 8, 2020. Published in: Advances in Consumer Research. 48 368-369. Association for Consumer Research ISSN 0098-9258


Heller, Jonas, Chylinski, Mathew, de Ruyter, Ko, Keeling, Debbie I, Hilken, Tim and Mahr, Dominik (2021) Tangible service automation: decomposing the Technology-Enabled Engagement Process (TEEP) for augmented reality. Journal of Service Research, 24 (1). pp. 84-103. ISSN 1094-6705

Hilken, Tim, Chylinski, Mathew, Keeling, Debbie I, Heller, Jonas, de Ruyter, Ko and Mahr, Dominik (2021) How to strategically choose or combine augmented and virtual reality for improved online experiential retailing. Psychology and Marketing. pp. 1-13. ISSN 0742-6046

Houldsworth, Elizabeth, Marra, Marianna, Brewster, Chris, Brookes, Michael and Wood, Geoffrey (2021) Performance appraisal and MNEs: the impact of different capitalist archetypes. International Business Review. a101826. ISSN 0969-5931

Humayun, Mariam, von Richthofen, Georg and Golf Papez, Maja (2021) Algorithms just want attention: consumers’ resistance through digital detoxing. Association for Consumer Research, Online, 28th - 30th October 2021. Published in: NA - Advances in Consumer Research. 49 300-301. Association for Consumer Research


Ipek, Ilayda and Bicakcioglu-Peynirci, Nilay (2021) Meta-analysis: deconstructing marketing knowledge. In: Nunkoo, Robin, Teeroovengadum, Viraiyan and Ringle, Christian M (eds.) Handbook of Research Methods for Marketing Management. Business 2021 . Edward Elgar Publishing, pp. 128-145. ISBN 9781788976947


Keeling, Debbie Isobel (2021) Consucrats have agency: what next for the profecrat? International Journal of Health Policy and Management, 10 (8). pp. 507-510. ISSN 2322-5939

Keeling, Debbie Isobel (2021) Consucrats have agency: what next for the profecrat? Comment on “The rise of the consucrat". International Journal of Health Policy and Management, 10 (8). pp. 507-510. ISSN 2322-5939

Keeling, Debbie Isobel, Keeling, Kathleen, de Ruyter, Ko and Laing, Angus (2021) How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions. Journal of the Academy of Marketing Science, 49. pp. 236-257. ISSN 0092-0703

Konara, Palitha, Lopez, Carmen and Shirodkar, Vikrant (2021) Environmental innovation in foreign subsidiaries: the role of home-ecological institutions, subsidiary establishment mode and post-establishment experience. Journal of World Business, 56 (6). a101261 1-16. ISSN 1090-9516


Luiz, John and De Bollivier, Max (2021) Managing product innovation diffusion within multinational corporations: leveraging global scale and local responsiveness. European Journal of International Management, 15 (2/3). pp. 431-456. ISSN 1751-6765

Luiz, John M, Magada, Takudzwa and Mukumbuzi, Regis (2021) Strategic responses to institutional voids (rationalization, aggression, and defensiveness): institutional complementarity and why the home country matters. In: Academy of International Business, June 28 – July 2, 2021, Virtual.

Luiz, John M, Magada, Takudzwa, Mukumbuzi, Regis and Unset (2021) Strategic responses to institutional voids (rationalization, aggression, and defensiveness): institutional complementarity and why the home country matters. Management International Review, 61 (5). pp. 681-711. ISSN 0938-8249


Marra, Marianna, Benito, Gabriel, Viacheslav, Lurkov and Corredoira, Rafael (2021) MNE’s knowledge networks: theoretical and empirical perspectives on networks in international business. In: EIBA 2021 Madrid, December 10-12, 2021, Madrid.

Masucci, Monica, Parker, Simon C, Brusoni, Stefano and Camerani, Roberto (2021) How are corporate ventures evaluated and selected? Technovation, 99. a102126 1-15. ISSN 0166-4972

Moulaï, Kamila, Manning, Stephan and Guttormson, David S A (2021) Heeding the call from the promised land: identity work of self-initiated expatriates before leaving home. International Journal of Human Resource Management. ISSN 0958-5192


Nayyar, Rishika and Maity, Rajdeepa (2021) Overcoming institutional voids in the home country for internationalization: an exploratory examination of institutional strategies of Indian MNEs. Transnational Corporations, 28 (3). pp. 97-126. ISSN 1014-9562


Preuss, Lutz, Fischer, Isabel and Luiz, John (2021) Measuring the complexity of students’ cognitive maps of corporate social responsibility. 81st Annual Meeting of the Academy of Management, Virtual, 29 July - 4 August 2021. Published in: Academy of Management Proceedings. 2021 (1) Academy of Management ISSN 0065-0668


Qiu, Jingqi, Boukis, Achilleas and Storey, Chris (2021) Internal marketing: a systematic review. Journal of Marketing Theory and Practice. ISSN 1069-6679


Rajah, Nasir, Bamiatzi, Vasiliki and Williams, Nick (2021) How childhood ADHD-like symptoms predict selection into entrepreneurship and implications on entrepreneurial performance. Journal of Business Venturing, 36 (3). a106091 1-16. ISSN 0883-9026

Richter, Ulf Henning, Shirodkar, Vikrant and Shete, Namita (2021) Firm-level indicators of instrumental and political CSR processes – a multiple case study. European Management Journal, 39 (2). pp. 279-290. ISSN 0263-2373


Sena, Vania, Marra, Marianna, Demirbag, Mehmet and Lubrano Lavadera, Giuseppe (2021) The impact of institutions on collaborative innovations and the role of equity-based entry modes. British Journal of Management. ISSN 1045-3172

Shahbaznezhad, Hamidreza, Dolan, Rebecca and Rashidirad, Mona (2021) The role of social media content format and platform in users’ engagement behavior. Journal of Interactive Marketing, 53. pp. 47-65. ISSN 1094-9968

Shirodkar, Vikrant and Shete, Namita (2021) The impact of domestic CSR on the internationalisation of emerging-market multinational enterprises: evidence from India. Management International Review, 61. pp. 799-829. ISSN 0938-8249

Sibai, Olivier, Mimoun, Laetitia and Boukis, Achilleas (2021) Authenticating brand activism: negotiating the boundaries of free speech to make a change. Psychology and Marketing, 38 (10). pp. 1651-1669. ISSN 0742-6046

Stagno, Emanuela (2021) Some consequences of vulnerability in consumers' life. Doctoral thesis (PhD), BI Norwegien Business School.

Stagno, Emanuela, Dorotic, Matilda and Warlop, Luk (2021) Does technology make us more or less sociable? The effects of smart surveillance technologies on citizens’ sociability. EMAC 2021 Annual Conference, Madrid, May 25-28, 2021. Published in: Proceedings of the European Marketing Academy 50th. A2021-94277. EMAC

Stagno, Emanuela, Dorotic, Matilda and Warlop, Luk (2021) Will we help others in a smart city? The impact of AI surveillance on citizens' sociability. Summer AMA 2021, Virtual, August 4-6, 2021. Published in: 2021 AMA Summer Academic Conference. 32 533-536. American Marketing Association, United States of America. ISBN 9780877570110

Stagno, Emanuela, Knoferle, Klemens and Warlop, Luk (2021) Owning or sharing? How feeling financially constrained decreases participation in access-based services. Association for Consumer Research Conference 2020, Paris, October 1-4, 2020. Published in: Advances in Consumer Research. 48 1207-1207. ACR, Duluth, MN.

Strange, Roger (2021) Do we need a theory of externalisation? In: Bozkurt, Ödül and Geppert, Mike (eds.) A research agenda for international business and management. Edward Elgar, Cheltenham, pp. 23-42. ISBN 9781789902037


Vanhamme, Joëlle, Lindgreen, Adam and Beverland, Michael (2021) The paradox of surprise: empirical evidence about surprising gifts received and given by close relations. European Journal of Marketing, 55 (2). pp. 618-646. ISSN 0309-0566

Vershinina, Natalia, Rodgers, Peter, Xheneti, Mirela, Brzozowski, Jan and Lassalle, Paul (2021) Global migration, entrepreneurship and society: setting the new research agenda. In: Global migration, entrepreneurship and society. Contemporary issues in entrepreneurship research, 13 . Emerald Publishing Limited, pp. 1-7. ISBN 9781839820977


Wu, Yan, Strange, Roger and Shirodkar, Vikrant (2021) MNE divestments of foreign affiliates: does the strategic role of the affiliate have an impact? Journal of Business Research, 128. pp. 266-278. ISSN 0148-2963

Wünderlich, Nancy V, Mosteller, Jill, Beverland, Michael B, Downey, Hillary, Kraus, Karen, Lin, Meng-Hsien and Syrjälä, Henna (2021) Animals in our lives: an interactive well-being perspective. Journal of Macromarketing, 41 (4). pp. 646-662. ISSN 0276-1467


Xheneti, Mirela (2021) Policies for promoting entrepreneurship as a means of increasing social inclusion. In: Cooney, Thomas M (ed.) The Palgrave Handbook of Minority Entrepreneurship. Palgrave Macmillan, Cham, pp. 485-502. ISBN 9783030666026

This list was generated on Fri Dec 9 05:13:56 2022 GMT.