Items for Strategy and Marketing in 2016

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Number of items: 7.


Zucchella, Antonella, Hagen, Birgit, Denicolai, Stefano and Masucci, Monica (2016) Early and accelerated internationalisation: the role of the niche strategy in a new generation of exporters. International Journal of Export Marketing, 1 (1). pp. 27-47. ISSN 2059-089X

Conference or Workshop Item

Almeida, Mariana Pinho de, Doran, Desmond and Papadopoulos, Athanasios (2016) Sharing to improve services: an exploratory study of shared service centre capabilities. In: EurOMA 2016 (23rd International Annual Conference of the European Operations Management Association), 17-22 Jun 2016, Trondheim, Norway.

Boukis, Achilleas and Chatzipanagiotou, Kalliopi (2016) Legitimate customer consequences deriving from customer-oriented deviance. In: Global Marketing Conference, Hong Kong.

Boukis, Achilleas, Chatzipanagiotou, Kalliopi, Kostopoulos, Ioannis and Yuksel, Ruya (2016) How pro-customer deviance and customer’s participation shape service encounter outcomes. In: Academy of Marketing Science Conference, Orlando.

Chatzipanagiotou, Kalliopi, Gounaris, Spiros, Boukis, Achilleas and Perks, Helen (2016) Applying a fuzzy-set qualitative comparative analysis for conflict resolution during new service development. In: Global Marketing Conference, Hong Kong.

Chen, Liang, Li, Yi and Fan, Di (2016) Engaged learning of emerging multinationals: a fuzzy-set analysis of Chinese firms in the European Union. In: Academy of International Business Annual Meeting 2016, 27-30 Jun 2016, New Orleans.

Shirodkar, Vikrant, Konara, Palitha and McGuire, Steven (2016) Home institutional imprinting and lobbying expenditure of foreign firms: moderating effects of experience and technological intensity. In: Strategic Management Society annual conference, 16-20 September 2016, Berlin.

This list was generated on Tue Jan 31 03:47:26 2023 GMT.