Items for Strategy and Marketing in 2015

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Number of items: 3.


Marra, Marianna, Emrouznejad, Ali, Ho, William and Edwards, John S (2015) The value of indirect ties in citation networks: SNA analysis with OWA operator weights. Information Sciences, 314. pp. 135-151. ISSN 0020-0255

Yang, Nicole and Paladino, Angela (2015) The case of wine: understanding Chinese gift-giving behavior. Marketing Letters, 26 (3). pp. 335-361. ISSN 0923-0645

Conference or Workshop Item

Boukis, Achilleas, Siamagka, Nikoletta-Theofania, Tabassum, Farhana and Kastanakis, Minas (2015) Front-line employee deviance, encounter satisfaction and customer citizenship behavior: an experimental design. In: Academy of Marketing Science, May 12 – 14 2015, Denver, US.

This list was generated on Fri Jun 9 05:24:36 2023 BST.