Items for Strategy and Marketing in 2013

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Number of items: 6.


Bamiatzi, Vasiliki (2013) Defying the industry trend: factors for countering the negative impacts of operating in declining industries. Scholar's Press, United Kingdom. ISBN 9783639511918

Bamiatzi, Vasiliki, Bozos, Konstantinos, Cavusgil, Tamer and Hult, Tomas (2013) Firm, industry and country effects on performance: a multi-level analysis of emerging vs. developed country firms in the global economic crisis. In: Academy of International Business, 3-6 Jul 2013, Instanbul, Turkey.


Liu, Chihling, Keeling, Debbie Isobel and Hogg, Margaret (2013) Strategies for managing the relational self: the case of women’s consumption of cosmetics. 2013 European Association for Consumer Research (ACR) on European Advances in Consumer Research, Barcelona, Spain, 4-7 July 2013. Published in: E - European Advances in Consumer Research. 10 118-119. Association for Consumer Research ISBN 9780915552733

Luu, Ngoc, Jack, Cadeaux and Liem, Ngo (2013) Key determinants of relationship value gap: a conceptual framework. In: 2013 Australia and New Zealand Marketing Academy Conference, 1st - 4th December 2013, Auckland, New Zealand.


Piehlmaier, Dominik (2013) Irrational and overrated: is Our unrealistic self-perception connected to educational achievements? Anchor Academic Publishing, Hamburg. ISBN 978-3954890750


Shirodkar, Vikrant (2013) The effect of resource tangibility, unrelated diversification and business ties on MNE-subsidiaries’ non-market approaches in emerging economies. In: Academy of International Business Annual Meeting 2013, 3-6 July 2013, Istanbul, Turkey.

This list was generated on Tue Dec 6 20:26:38 2022 GMT.