Items for Strategy and Marketing in 2013

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Number of items: 6.


Bamiatzi, Vasiliki (2013) Defying the industry trend: factors for countering the negative impacts of operating in declining industries. Scholar's Press, United Kingdom. ISBN 978-3639511918

Bamiatzi, Vasiliki, Bozos, Konstantinos, Cavusgil, Tamer and Hult, Tomas (2013) Firm, industry and country effects on performance: a multi-level analysis of emerging vs. developed country firms in the global economic crisis. In: Academy of International Business, 3-6 Jul 2013, Instanbul, Turkey. (Accepted)


Liu, Chihling, Keeling, Debbie Isobel and Hogg, Margaret (2013) Strategies for managing the relational self: the case of women’s consumption of cosmetics. Published in: Conference proceedings of the 2013 European Association for Consumer Research (ACR) on European Advances in Consumer Research; Barcelona, Spain; 4-7 July 2013. 10 118-119. Association for Consumer Research ISBN 9780915552733

Luu, Ngoc, Jack, Cadeaux and Liem, Ngo (2013) Key determinants of relationship value gap: a conceptual framework. In: 2013 Australia and New Zealand Marketing Academy Conference, Auckland, New Zealand. (Accepted)


Piehlmaier, Dominik (2013) Irrational and overrated: is Our unrealistic self-perception connected to educational achievements? Anchor Academic Publishing, Hamburg. ISBN 978-3954890750


Shirodkar, Vikrant (2013) The effect of resource tangibility, unrelated diversification and business ties on MNE-subsidiaries’ non-market approaches in emerging economies. In: Academy of International Business Annual Meeting 2013, 3-6 July 2013, Istanbul, Turkey.

This list was generated on Tue Mar 31 07:11:03 2020 BST.