Items for Strategy and Marketing in 2012

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Number of items: 4.

B

Breitsohl, Jan, Khammash, Marv and Griffiths, Gareth (2012) Managing negative epinion-leaders: a personality-based model of silver surfers' E-WOM. In: European Marketing Academy 41st Annual Conference, 23-26 May 2012, Lisbon, Portugal.

Buxton, Samantha, Khammash, Marv, Nikopoulos, Konstantinos and Stern, Philip (2012) Modelling and forecasting pharmaceutical life cycles: branded versus generic. In: The Operational Research Society OR54 Annual Conference, 4-6 September 2012, Edinburgh, UK.

M

Mehl, Miriam, Khammash, Marv and Griffiths, Gareth (2012) We belong together: the effect of online community identification and brand-related WOM. In: European Marketing Academy 41st Annual Conference, 23-26 May 2012, Lisbon, Portugal.

Mukesh, Mudra and Goncalves, Dilney (2012) Virtually unhappy: how probability neglect in social comparison biases judgments of satisfaction with life. Advances in Consumer Research, 40. pp. 741-742. ISSN 0098-9258

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