Items for Strategy and Marketing in 2011

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Number of items: 2.

B

Breitsohl, Jan, Eschweiler, Tanja, Khammash, Marv and Parry, Sara (2011) Redefining Online Shopping Clusters: A Cross-Cultural Analysis of Western Demographics, Attitudes and Behaviour. In: European Marketing Academy Annual Conference 2011, 24-27 May 2011, Ljubliana, Slovenia.

G

Griffiths, Gareth, Westmoreland, Peter, Khammash, Marv and Parry, Sara (2011) Marketing the 'silver bullet': the online perceptions of mature consumers in the UK. In: European Marketing Academy Annual Conference 2011, 24-27 May 2011, Ljubliana, Slovenia. (Accepted)

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