Article

Lee, Keon Bong and Wong, Veronica (2012) Organizational coordination, development proficiency, and on-time completion of development and international rollout: a contingency analysis of external environments. Journal of Business Research, 65 (3). pp. 389-401. ISSN 0148-2963

Lee, Keon-Bong and Wong, Veronica (2011) Identifying the Moderating influences of External Environments on New Product Development Process. Technovation (31). pp. 598-612.

Saunders, John, Wong, Veronica and Saunders, Carolyne (2011) The Research Evaluation and Gobalization of Business Research. British Journal of Management, 22 (August). pp. 401-419.

Saunders, John and Wong, Veronica (2011) Manoeuvring towards Research Decline: The RAE and the Decline of Britain's International Research Standing. European Journal of Marketing, 45 (4). pp. 484-512.

Lee, Keon Bong and Wong, Veronica (2010) New product development proficiency and multi-country product rollout timeliness. International Marketing Review, 27 (1). pp. 28-54. ISSN 0265-1335

Chou, Ting-Jui and Wong, Veronica (2009) Unravelling concealed cognitive structures - generalised linear modelling of hierarchical value maps. International Journal of Market Research, 51 (4). pp. 521-542. ISSN 0025-3618

Feiereisen, S, Wong, V and Broderick, A J (2009) Too Much to Take In? The Role of Advertising Variables, Emotions and Visual Attention in Consumer Learning for Really New Products. pp. 765-766. ISSN 0098-9258

Feiereisen, Stephanie, Wong, Veronica and Broderick, Amanda J (2008) Analogies and Mental Simulations in Learning for Really New Products (RNPs): The Role of Visual Attention. Journal of Product Innovation Management, 25 (6). pp. 593-608. ISSN 0737-6782

Wong, Veronica (2007) Market-level information and the diffusion of competing technologies: An exploratory analysis of the LAN industry. Research Policy, 36 (5). pp. 742-757. ISSN 00487333

Ackfeldt, Anna-Lena and Wong, Veronica (2006) The antecedents of prosocial service behaviours: An empirical investigation. Service Industries Journal, 26 (7). pp. 727-745. ISSN 0264-2069

Eng, Teck-Yong and Wong, Veronica (2006) Governance mechanisms and relationship productivity in vertical coordination for new product development. Technovation, 26 (7). pp. 761-769.

Mason, Katy, Doyle, Peter and Wong, Veronica (2006) Market orientation and quasi-integration: Adding value through relationships. Industrial Marketing Management, 35 (2). pp. 140-155. ISSN 0019-8501

Wong, Veronica (2005) Product variety strategy for improving new product development proficiencies. Technovation, 25 (9). pp. 1001-1015.

Perks, Helen and Wong, Veronica (2003) Guest editorial: research in international new product development - current understanding and future imperatives. International Marketing Review, 20 (4). pp. 344-352. ISSN 0265-1335

Theoharakis, Vasilis and Wong, Veronica (2002) Marking high-technology market evolution through the foci of market stories: the case of local area networks. Journal of Product Innovation Management, 19 (6). pp. 400-411. ISSN 0737-6782

Wong, Veronica (2002) Antecedents of international new product rollout timeliness. International Marketing Review, 19 (2-3). pp. 120-132. ISSN 02651335

Chryssochoidis, George M and Wong, Veronica (2000) Customization of product technology and international new product success: Mediating effects of new product development and rollout timeliness. Journal of Product Innovation Management, 17 (4). pp. 268-285. ISSN 0737-6782

Wong, Veronica, Shaw, Vivienne and Sher, Peter J H (1998) Effective organization and management of technology assimilation - The case of Taiwanese information technology firms. Industrial Marketing Management, 27 (3). pp. 213-227. ISSN 0019-8501

Chryssochoidis, George M and Wong, Veronica (1998) Rolling out new products across country markets: An empirical study of causes of delays. Journal of Product Innovation Management, 15 (1). pp. 16-41. ISSN 0737-6782

McDowell Mudambi, Susan, Doyle, Peter and Wong, Veronica (1997) An exploration of branding in industrial markets. Industrial Marketing Management, 26 (5). pp. 433-446. ISSN 0019-8501

Doyle, Peter, Saunders, John and Wong, Veronica (1992) Competition in Global Markets - A case Study of American and Japanese Competition in the British Market. Journal of International Business Studies, 23 (3). pp. 419-442. ISSN 0047-2506

Wong, Veronica, Saunders, John and Doyle, Peter (1987) Japanese Marketing Strategies in the United Kingdom. Long Range Planning, 20 (6). pp. 54-63. ISSN 0024-6301

Wong, V, Doyle, P. and Saunders, J. (1986) Japanese Marketing strategies in the UK. - a Comparative Study. Journal of International Business Studies, 17 (1). pp. 27-46. ISSN 00472506

Book Section

Saunders, John and Wong, Veronica (2011) Innovation. In: Kourdi, Jeremy (ed.) The Marketing Century: How Marketing Drives Business and Shapes Society. John Wiley & Sons Ltd., pp. 51-69. ISBN 978-0-470-66015-7