Article

Jonathan, Luffarelli, Mukesh, Mudra and Ammara, Mahmood (2019) Let the logo do the talking: the influence of logo descriptiveness on brand equity. Journal of Marketing Research, 56 (5). pp. 862-878. ISSN 0022-2437

Luffarelli, Jonathan, Mukesh, Mudra and Mahmood, Ammara (2019) A study of 597 logos shows which kind is most effective. Harvard Business Review. ISSN 0017-8012

Mahmood, Ammara, Luffarelli, Jonathan and Mukesh, Mudra (2019) What's in a logo? The impact of complex visual cues in equity crowdfunding. Journal of Business Venturing, 34 (1). pp. 41-62. ISSN 0883-9026

Mukesh, Mudra and Goncalves, Dilney (2012) Virtually unhappy: how probability neglect in social comparison biases judgments of satisfaction with life. Advances in Consumer Research, 40. pp. 741-742. ISSN 0098-9258

Book Section

Mukesh, Mudra and Rao, Anand (2017) Social media measurement and monitoring. In: Rishi, Bikramjit and Bandopadhyay, Subir (eds.) Contemporary issues in social media marketing. Routledge, New York. ISBN 9781138679177