Items for Beverland, Michael

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Number of items: 10.

Article

Fernandez, Karen V and Beverland, Michael B (2018) As the record spins: materialising connections. European Journal of Marketing. ISSN 0309-0566

Micheli, Pietro, Wilner, Sarah J S, Bhatti, Sabeen, Mura, Matteo and Beverland, Michael B (2018) Doing design thinking: conceptual review, synthesis and research agenda. Journal of Product Innovation Management. ISSN 0737-6782

Micheli, Pietro, Perks, Helen and Beverland, Michael B (2018) Elevating design in the organization. The Journal Of Product Innovation Management, 35 (4). pp. 629-651. ISSN 1540-5885

Beverland, Michael B, Micheli, Pietro and Farrelly, Francis J (2016) Resourceful sensemaking: overcoming barriers between marketing and design in NPD. The Journal Of Product Innovation Management, 33 (5). pp. 628-648. ISSN 1540-5885

Healy, Michael John and Beverland, Michael B (2015) Being sub-culturally authentic and acceptable to the mainstream: civilizing practices and self-authentication. Journal of Business Research, 69 (1). pp. 224-233. ISSN 0148-2963

Beverland, Michael, Wilner, Sarah and Micheli, Pietro (2015) Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity. Journal of the Academy of Marketing Science, 43 (5). pp. 589-609. ISSN 0092-0703

Beverland, Michael (2014) Sustainable eating: mainstreaming plant-based diets in developed economies. Journal of Macromarketing, 34 (3). pp. 369-382. ISSN 02761467

Napoli, Julie, Dickinson, Sonia J, Beverland, Michael B and Farrelly, Francis (2014) Measuring consumer-based brand authenticity. Journal of Business Research, 67 (6). pp. 1090-1098. ISSN 0148-2963

Healy, Michael and Beverland, Michael (2013) Unleashing the animal within: exploring consumers' zoomorphic identity motives. Journal of Marketing Management, 29 (1/2). pp. 225-248. ISSN 0267-257X

Book

Beverland, M, Nielson, B and Pryce, V (2015) Redesigning manufacturing: reimagining the business of making in the UK. Palgrave Macmillan, London. ISBN 9781137465214

This list was generated on Wed Nov 14 01:38:30 2018 GMT.