Items for Luu, Ngoc

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Number of items: 12.

Luu, Ngoc and Ngo, Liem (2019) Entrepreneurial orientation and social ties in transitional economies. Long Range Planning, 52 (1). pp. 103-116. ISSN 0024-6301

Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2018) Governance mechanisms and total relationship value: the interaction effect of information sharing. Journal of Business and Industrial Marketing, 33 (5). pp. 717-729. ISSN 0885-8624

Luu, Ngoc, Ngo, Liem and Cadeaux, Jack (2017) Value synergy and value asymmetry in relationship marketing programs. Industrial Marketing Management, 68. pp. 165-176. ISSN 0019-8501

Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2017) The dark side of formal and informal governance. In: 2017 European Marketing Academy Conference (EMAC), 23-26 May 2017, Groningen, Netherlands.

Luu, Ngoc, Hau, Le, Ngo, Liem, Bucic, Tania and Cuong, Pham (2016) Outcome versus process value in service delivery. Journal of Services Marketing, 30 (6). pp. 630-642. ISSN 0887-6045

Nguyen, Huy and Luu, Ngoc (2015) Multilevel learning orientation and performance: the moderating role of social capital. In: 2015 Australia and New Zealand Marketing Academy Conference, 2-4 December 2015, Sydney, Australia.

Nguyen, Huy and Luu, Ngoc (2015) Multilevel learning orientation and performance: the moderating effects of social capital. In: 2015 ANZMAC main conference: innovation and growth strategies in marketing, Nov 30 - Dec 2, Sydney, Australia.

Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2015) The dark side of customer participation. In: 2015 ANZMAC main conference: innovation and growth strategies in marketing, Nov 30 - Dec 2 2015, Sydney, Australia.

Luu, Ngoc, Cadeaux, Jack and Ngo, Liem (2015) What drives the creation and distribution of the relationship value “pie”? A transaction cost theory and social exchange theory approach. In: 44th EMAC Annual Conference, 24-27 May 2015, Leuven, Belgium.

Luu, Ngoc, Ngo, Liem, Le, Hau and Bucic, Tania (2014) Does relationship strength matter? Empirical evidence from an emerging economy. In: 2015 ANZMAC main conference: agents of change, Dec 1 - Dec 3 2014, Brisbane, Australia.

Nguyen, Huy, Ngo, Liem, Cadeaux, Jack and Luu, Ngoc (2014) Effects of customer participation, customer-company identification on word-of-mouth: a HLM approach. In: 2014 Australia and New Zealand Marketing Academy Conference, 1-3 December 2014, Brisbane, Australia.

Luu, Ngoc, Jack, Cadeaux and Liem, Ngo (2013) Key determinants of relationship value gap: a conceptual framework. In: 2013 Australia and New Zealand Marketing Academy Conference, Auckland, New Zealand. (Accepted)

This list was generated on Fri Dec 6 23:07:29 2019 GMT.