Article

Benzidia, Smaïl, Luca, Ruxandra Monica and Boiko, Sergiy (2021) Disruptive innovation, business models, and encroachment strategies: buyer's perspective on electric and hybrid vehicle technology. Technological Forecasting & Social Change, 165. a120520 1-13. ISSN 0040-1625

Luca, Ruxandra M and Gerlai, Robert (2012) Animated bird silhouette above the tank: acute alcohol diminishes fear responses in zebrafish. Behavioural Brain Research, 229 (1). pp. 194-201. ISSN 0166-4328

Luca, Ruxandra M and Gerlai, Robert (2012) In search of optimal fear inducing stimuli: differential behavioral responses to computer animated images in zebrafish. Behavioural Brain Research, 226 (1). pp. 66-76. ISSN 0166-4328

Saab, Bechara J, Luca, Ruxandra M, Yuen, Wing B, Saab, Adam M P and Roder, John C (2011) Memantine affects cognitive flexibility in the Morris water maze. Journal of Alzheimer's Disease, 27 (3). pp. 477-482. ISSN 1387-2877

Reports and working papers

Luca, Ruxandra (2019) The Harmful Effects of Visual Disruptions and their Role in Addictive Online Gambling Behaviour. Technical Report. House of Lords, UK Parliament, London, UK.

Haider, Murtaza, Ashton, Niklaus, Luca, Ruxandra, Buske, Christine, Ribeiro, Ines, Samms, Benjamin, Fernandes, Gloria, Pathmanathan, Theeban and Amith, Teguh (2013) Master of Management Science in the Management of Technology and Innovation: self‐study report. Other. Ryerson University, Toronto, Canada.

Conference or Workshop Item

Luca, Ruxandra, Tuk, Mirjam A and Eisingerich, Andreas B (2016) The role of visual attention in product selection. In: Association for Consumer Research, October 27-29, Berlin, Germany.

Luca, Ruxandra, Tuk, Mirjam A and Eisingerich, Andreas B (2016) The role of visual attention in product selection. In: European Marketing Academy, May 24-27, 2016, Oslo.

Conference Proceedings

Festila, Alexandra and Luca, Ruxandra Monica (2020) When more is less and less is more: anchoring perceived calories through visual complexity. The Association for Consumer Research Conference, Atlanta, Georgia, October 17-20, 2019. Published in: ACR Proceedings. 47 968-968. Association for Consumer Research, Duluth, MN. ISBN 9780915552801

Luca, Ruxandra, Tuk, Mirjam and Eisingerich, Andreas Visual attention in product selection. Published in: Society for Consumer Psychology. American Psychological Association (Accepted)