ImpactofITambidexterityonnewproductdevelopmentspeed-Theoryandempiricalevidence.pdf (568.33 kB)
Impact of IT ambidexterity on new product development speed: theory and empirical evidence
journal contribution
posted on 2023-06-09, 23:59 authored by Tahir Abbas Syed, Constantin Blome, Thanos PapadopoulosNew product development (NPD) speed is becoming an important weapon by which firms can gain market share in today's competitive and complex market environments, where consumer preferences change rapidly. Drawing on the information technology (IT)-enabled organizational capabilities perspective, this study proposes that IT ambidexterity—the simultaneous pursuit of IT exploitation and IT exploration, which has become imperative in modern industry to sustain the business value of IT—enhances NPD speed by facilitating operational agility. We examine the proposed relationship of IT ambidexterity with the potential moderating role of market complexity in a sample composed of 292 British high-tech firms. Our findings, based on a moderated-mediation analysis, suggest that the impact of IT ambidexterity on NPD speed is mediated by operational agility and that the mediation effect is especially pronounced in complex markets. The resulting theoretical arguments and empirical evidence yield further insights into the strategic impacts of IT.
History
Publication status
- Published
File Version
- Accepted version
Journal
Decision SciencesISSN
0011-7315Publisher
WileyExternal DOI
Issue
3Volume
51Page range
655-690Department affiliated with
- Management Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2021-06-03First Open Access (FOA) Date
2021-06-19First Compliant Deposit (FCD) Date
2021-06-03Usage metrics
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