Golf-Papez and Beverland. Relational Negativity.pdf (97.23 kB)
What makes consumer-brand relationships bad? Enlightening relational negativity
conference contribution
posted on 2023-06-09, 23:08 authored by Maja Golf PapezMaja Golf Papez, Michael BeverlandMichael BeverlandNo description supplied
History
Publication status
- Published
File Version
- Accepted version
Journal
Advances in Consumer ResearchISSN
0098-9258Publisher
Association for Consumer ResearchVolume
48Page range
368-369Event name
Association for Consumer Research 2020Event location
OnlineEvent type
conferenceEvent date
October 2 - 8, 2020Department affiliated with
- Strategy and Marketing Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2021-02-23First Open Access (FOA) Date
2021-06-08First Compliant Deposit (FCD) Date
2021-02-23Usage metrics
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