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Golf-Papez and Beverland. Relational Negativity.pdf (97.23 kB)

What makes consumer-brand relationships bad? Enlightening relational negativity

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conference contribution
posted on 2023-06-09, 23:08 authored by Maja Golf PapezMaja Golf Papez, Michael BeverlandMichael Beverland
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History

Publication status

  • Published

File Version

  • Accepted version

Journal

Advances in Consumer Research

ISSN

0098-9258

Publisher

Association for Consumer Research

Volume

48

Page range

368-369

Event name

Association for Consumer Research 2020

Event location

Online

Event type

conference

Event date

October 2 - 8, 2020

Department affiliated with

  • Strategy and Marketing Publications

Full text available

  • Yes

Peer reviewed?

  • Yes

Legacy Posted Date

2021-02-23

First Open Access (FOA) Date

2021-06-08

First Compliant Deposit (FCD) Date

2021-02-23

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