Golf-Papez, Maja and Beverland, Michael (2021) What makes consumer-brand relationships bad? Enlightening relational negativity. Association for Consumer Research 2020, Online, October 2 - 8, 2020. Published in: Advances in Consumer Research. 48 368-369. Association for Consumer Research ISSN 0098-9258

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Item Type:	Conference Proceedings
Keywords:	Consumer-brand relationships, Relational Models Theory
Schools and Departments:	University of Sussex Business School > Strategy and Marketing
SWORD Depositor:	Mx Elements Account
Depositing User:	Mx Elements Account
Date Deposited:	23 Feb 2021 09:27
Last Modified:	16 Jun 2021 08:02
URI:	http://sro.sussex.ac.uk/id/eprint/97326

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