Internal Marketing A Systematic Review.pdf (913.19 kB)
Internal marketing: a systematic review
journal contribution
posted on 2023-06-09, 22:59 authored by Jingqi Qiu, Achilleas Boukis, Chris StoreyChris StoreyResponding to the inadequacies and fragmentation of the Internal Marketing (IM) literature, this paper delivers a systematic review and synthesis of IM research. Based on an analysis of 349 articles, this work maps the evolution of IM research and identifies four distinct periods and six aggregated dimensions of IM research as determinants of employees’ responses to IM adoption. This article re-organizes IM knowledge and provides an integrated framework, in an attempt to address the limitations of contemporaneous IM knowledge. This paper contributes to the ongoing debate about the IM concept and its scope and presents an agenda for researchers.
History
Publication status
- Published
File Version
- Accepted version
Journal
Journal of Marketing Theory and PracticeISSN
1069-6679Publisher
Taylor & FrancisExternal DOI
Issue
1Volume
30Page range
53-67Department affiliated with
- Strategy and Marketing Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2021-02-05First Open Access (FOA) Date
2022-10-02First Compliant Deposit (FCD) Date
2021-02-04Usage metrics
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