Internal marketing: a systematic review

Qiu, Jingqi, Boukis, Achilleas and Storey, Chris (2021) Internal marketing: a systematic review. Journal of Marketing Theory and Practice. ISSN 1069-6679

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Responding to the inadequacies and fragmentation of the Internal Marketing (IM) literature, this paper delivers a systematic review and synthesis of IM research. Based on an analysis of 349 articles, this work maps the evolution of IM research and identifies four distinct periods and six aggregated dimensions of IM research as determinants of employees’ responses to IM adoption. This article re-organizes IM knowledge and provides an integrated framework, in an attempt to address the limitations of contemporaneous IM knowledge. This paper contributes to the ongoing debate about the IM concept and its scope and presents an agenda for researchers.

Item Type: Article
Schools and Departments: University of Sussex Business School > Strategy and Marketing
SWORD Depositor: Mx Elements Account
Depositing User: Mx Elements Account
Date Deposited: 05 Feb 2021 07:50
Last Modified: 02 Oct 2022 01:00

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