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Internal marketing: a systematic review

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journal contribution
posted on 2023-06-09, 22:59 authored by Jingqi Qiu, Achilleas Boukis, Chris StoreyChris Storey
Responding to the inadequacies and fragmentation of the Internal Marketing (IM) literature, this paper delivers a systematic review and synthesis of IM research. Based on an analysis of 349 articles, this work maps the evolution of IM research and identifies four distinct periods and six aggregated dimensions of IM research as determinants of employees’ responses to IM adoption. This article re-organizes IM knowledge and provides an integrated framework, in an attempt to address the limitations of contemporaneous IM knowledge. This paper contributes to the ongoing debate about the IM concept and its scope and presents an agenda for researchers.

History

Publication status

  • Published

File Version

  • Accepted version

Journal

Journal of Marketing Theory and Practice

ISSN

1069-6679

Publisher

Taylor & Francis

Issue

1

Volume

30

Page range

53-67

Department affiliated with

  • Strategy and Marketing Publications

Full text available

  • Yes

Peer reviewed?

  • Yes

Legacy Posted Date

2021-02-05

First Open Access (FOA) Date

2022-10-02

First Compliant Deposit (FCD) Date

2021-02-04

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