Animals in our lives: an interactive well-being perspective

Wünderlich, Nancy V, Mosteller, Jill, Beverland, Michael B, Downey, Hillary, Kraus, Karen, Lin, Meng-Hsien and Syrjälä, Henna (2021) Animals in our lives: an interactive well-being perspective. Journal of Macromarketing, 41 (4). pp. 646-662. ISSN 0276-1467

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Abstract

Humans have long interacted with animals. Recently, market-based responses to societal challenges, including loneliness and mental well-being include the use of animals. Considerable research concerning consumer–animal relationships has also examined the benefits (micro, meso, and macro) of human-animal interaction and companionship. However, much of this research is fragmented and lacks a broader organizing framework. It also suffers from an anthropomorphic bias, whereby the interests of animals are excluded. To address this, we provide a macromarketing perspective on consumer–animal relations and explore the interdependencies of consumer–animal relationships on consumer, animal, and community well-being. We introduce and apply the Interactive Well-Being framework to four contexts –ranging from private to public consumption spaces– that highlight the interdependencies and systems involved in consumer–animal relationships: (1) co-habitation with animals, (2) emotional support animals, (3) working with animals, and (4) animals in commercial service contexts. We discuss the implications of our framework for the resilience of marketing systems and how the framework aligns with alternative economy development.

Item Type: Article
Keywords: Animals, Wellbeing, animal rights, Marketing
Schools and Departments: University of Sussex Business School > Strategy and Marketing
SWORD Depositor: Mx Elements Account
Depositing User: Mx Elements Account
Date Deposited: 19 Jan 2021 10:58
Last Modified: 17 Mar 2022 11:15
URI: http://sro.sussex.ac.uk/id/eprint/96575

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