The significance of Herzberg and Taylor for the gig economy of China: evaluating gigger incentives for Meituan and Ele.me

Mukhopadhyay, Boidurjo Rick and Chatwin, Chris R (2020) The significance of Herzberg and Taylor for the gig economy of China: evaluating gigger incentives for Meituan and Ele.me. International Journal of Applied Behavioral Economics, 9 (4). pp. 1-17. ISSN 2160-9802

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Abstract

This article investigates the motivation of contingent workers in the gig economy of China, particularly focusing on the two Mobile Food Delivery Aggregators (MFDA) - Meituan and Ele.me that controls over 80% of the food delivery market in China. The convenience of one ‘super-app' on phone, offered by each of these companies, allows users to order a diversified range of products and services starting from food, clothing to travel booking and ride-hailing. Online food ordering, however, tops the chart of online orders and this creates millions of food delivery rider jobs/gigs in mainland China. This paper draws key insights from the employee motivation theories by Herzberg and Taylor which underpins the findings and thematic discussion of this qualitative paper. While it is important to recognise that the usage growth of these MFDAs and consequently new gig creation is exponentially growing, the implications of this research would inform these online platform-based companies how to better design motivational factors or incentives to boost their employee satisfaction, engagement and levels of commitments in the colossal Gig economy of mainland China.

Item Type: Article
Keywords: China, Contingent Workforce Management, E-Lama, Employee Engagement, Employee Motivation, Employee Retention, Food Delivery Service, Gig Economy, Herzberg, Meituan, MFDA, Scientific Management Theory, Two-Factor Theory
Schools and Departments: School of Engineering and Informatics > Engineering and Design
Research Centres and Groups: Industrial Informatics and Signal Processing Research Group
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5001 Business > HF5381 Vocational guidance. Career development
H Social Sciences > HF Commerce > HF5001 Business > HF5387 Business ethics
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of products
H Social Sciences > HF Commerce > HF5001 Business > HF5428 Retail trade
H Social Sciences > HF Commerce > HF5001 Business > HF5548.7 Industrial psychology
H Social Sciences > HF Commerce > HF5001 Business > HF5549 Personnel management. Employment management
H Social Sciences > HF Commerce > HF5001 Business > HF5761 Shipment of goods. Delivery of goods
Depositing User: Chris Chatwin
Date Deposited: 22 Oct 2020 11:59
Last Modified: 22 Oct 2020 13:07
URI: http://sro.sussex.ac.uk/id/eprint/94515

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