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The significance of Herzberg and Taylor for the gig economy of China: evaluating gigger incentives for Meituan and Ele.me

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Version 2 2023-06-12, 09:33
Version 1 2023-06-09, 21:57
journal contribution
posted on 2023-06-12, 09:33 authored by Boidurjo Rick Mukhopadhyay, Chris ChatwinChris Chatwin
This article investigates the motivation of contingent workers in the gig economy of China, particularly focusing on the two Mobile Food Delivery Aggregators (MFDA) - Meituan and Ele.me that controls over 80% of the food delivery market in China. The convenience of one ‘super-app' on phone, offered by each of these companies, allows users to order a diversified range of products and services starting from food, clothing to travel booking and ride-hailing. Online food ordering, however, tops the chart of online orders and this creates millions of food delivery rider jobs/gigs in mainland China. This paper draws key insights from the employee motivation theories by Herzberg and Taylor which underpins the findings and thematic discussion of this qualitative paper. While it is important to recognise that the usage growth of these MFDAs and consequently new gig creation is exponentially growing, the implications of this research would inform these online platform-based companies how to better design motivational factors or incentives to boost their employee satisfaction, engagement and levels of commitments in the colossal Gig economy of mainland China.

History

Publication status

  • Published

File Version

  • Published version

Journal

International Journal of Applied Behavioral Economics

ISSN

2160-9802

Publisher

IGI Global

Issue

4

Volume

9

Page range

1-17

Department affiliated with

  • Engineering and Design Publications

Research groups affiliated with

  • Industrial Informatics and Signal Processing Research Group Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2020-10-22

First Open Access (FOA) Date

2021-02-19

First Compliant Deposit (FCD) Date

2020-10-21

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