Alqahtani, Yahya, Beloff, Natalia and White, Martin (2020) A novel model of adoption of m-commerce in Saudi Arabia. The 15th Conference on Computer Science and Information Systems (FedCSIS), Sofia, Bulgaria, September 6–9, 2020. Published in: Position Papers of the Federated Conference on Computer Science and Information Systems. 22 25-34. FedCSIS, Poland. ISSN 2300-5963
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Abstract
The market of Saudi Arabia offers considerable potential for the success of mobile commerce (m-commerce) technology. In this context, this study aims to investigate the factors that influence the intentions of Saudi citizens and firms to use m-commerce technology. This study paper advances the literature by proposing a novel model to investigate the motivations behind adopting m-commerce in Saudi Arabia. The model defines factors that influence both customer and provider intentions of adopting m-commerce. The paper also outlines the methodology to be followed to evaluate the proposed model.
Item Type: | Conference Proceedings |
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Keywords: | acceptance model, adoption of m-commerce, Saudi Arabia |
Schools and Departments: | School of Engineering and Informatics > Informatics |
Subjects: | T Technology > T Technology (General) > T0055.4 Industrial engineering. Management engineering > T0058.5 Information technology |
Depositing User: | Yahya Ali M Alqahtani |
Date Deposited: | 04 Sep 2020 09:27 |
Last Modified: | 13 Oct 2020 11:10 |
URI: | http://sro.sussex.ac.uk/id/eprint/93509 |
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