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A novel model of adoption of m-commerce in Saudi Arabia

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Version 2 2023-06-12, 09:27
Version 1 2023-06-09, 21:30
conference contribution
posted on 2023-06-12, 09:27 authored by Yahya Ali M Alqahtani, Natalia BeloffNatalia Beloff, Martin WhiteMartin White
The market of Saudi Arabia offers considerable potential for the success of mobile commerce (m-commerce) technology. In this context, this study aims to investigate the factors that influence the intentions of Saudi citizens and firms to use m-commerce technology. This study paper advances the literature by proposing a novel model to investigate the motivations behind adopting m-commerce in Saudi Arabia. The model defines factors that influence both customer and provider intentions of adopting m-commerce. The paper also outlines the methodology to be followed to evaluate the proposed model.

History

Publication status

  • Published

File Version

  • Published version

Journal

Position Papers of the Federated Conference on Computer Science and Information Systems

ISSN

2300-5963

Publisher

FedCSIS

Volume

22

Page range

25-34

Event name

The 15th Conference on Computer Science and Information Systems (FedCSIS)

Event location

Sofia, Bulgaria

Event type

conference

Event date

September 6–9, 2020

Place of publication

Poland

Department affiliated with

  • Informatics Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2020-09-04

First Open Access (FOA) Date

2020-10-06

First Compliant Deposit (FCD) Date

2020-09-03

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