A novel model of adoption of m-commerce in Saudi Arabia

Alqahtani, Yahya, Beloff, Natalia and White, Martin (2020) A novel model of adoption of m-commerce in Saudi Arabia. The 15th Conference on Computer Science and Information Systems (FedCSIS), Sofia, Bulgaria, September 6–9, 2020. Published in: Position Papers of the Federated Conference on Computer Science and Information Systems. 22 25-34. FedCSIS, Poland. ISSN 2300-5963

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The market of Saudi Arabia offers considerable potential for the success of mobile commerce (m-commerce) technology. In this context, this study aims to investigate the factors that influence the intentions of Saudi citizens and firms to use m-commerce technology. This study paper advances the literature by proposing a novel model to investigate the motivations behind adopting m-commerce in Saudi Arabia. The model defines factors that influence both customer and provider intentions of adopting m-commerce. The paper also outlines the methodology to be followed to evaluate the proposed model.

Item Type: Conference Proceedings
Keywords: acceptance model, adoption of m-commerce, Saudi Arabia
Schools and Departments: School of Engineering and Informatics > Informatics
Subjects: T Technology > T Technology (General) > T0055.4 Industrial engineering. Management engineering > T0058.5 Information technology
Depositing User: Yahya Ali M Alqahtani
Date Deposited: 04 Sep 2020 09:27
Last Modified: 13 Oct 2020 11:10
URI: http://sro.sussex.ac.uk/id/eprint/93509

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