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Using design thinking to respond to crises: B2B lessons from the 2020 COVID-19 pandemic
journal contribution
posted on 2023-06-07, 07:43 authored by Pinar Cankurtaran, Michael BeverlandMichael BeverlandWe examine the value of design thinking in times of crisis. Drawing on examples of firm innovations during the 2020 Covid-19 lockdown, we propose that disruptive events represent wicked problems that require managers to break out of established patterns of thinking. Design thinking, or the problem solving approaches and tools of designers, represents one such approach. Drawing on extant research, we identify a three-stage process of design thinking: disrupt, develop and deliver, and transform. We examine each stage, identifying how careful disruptive thinking with a focus on understanding problems within their context can give rise to innovative solutions, resulting in a more resilient organisation.
History
Publication status
- Published
File Version
- Accepted version
Journal
Industrial Marketing ManagementISSN
0019-8501Publisher
ElsevierExternal DOI
Volume
88Page range
255-260Department affiliated with
- Strategy and Marketing Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2020-08-10First Open Access (FOA) Date
2022-06-02First Compliant Deposit (FCD) Date
2020-08-08Usage metrics
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