University of Sussex
Browse
10-1108_SCM-06-2019-0233.pdf (377.09 kB)

Supply market orientation: a dynamic capability of the purchasing and supply management function

Download (377.09 kB)
Version 2 2023-06-07, 08:56
Version 1 2023-06-07, 07:42
journal contribution
posted on 2023-06-07, 08:56 authored by Kai Foerstl, Anni-Kaisa Kähkönen, Constantin Blome, Matthias Goellner
Purpose This paper aims to conceptualize supply market orientation (SMO) for the purchasing and supply chain management function and discusses how SMO capabilities are developed and how their application differs within and across firms. This research can thus be used as a blueprint for the development of a SMO capability that accommodates a firm’s unique contextual antecedents’ profile. Design/methodology/approach The qualitative research design comprises five in-depth case studies with 43 semi-structured interviews with large manufacturing and service firms. Findings SMO is defined as the capability to exploit market intelligence to assess, integrate and reconfigure the heterogeneously dispersed resources in purchasing and supply chain management in a way that best reflects the peculiarities of a firm’s supply environment. The empirical analysis shows that although SMO capabilities are configured similarly, their application varies across and within firms depending on the characteristics of a firm’s purchasing categories and tasks. Hence, reactive versus proactive SMO application is contingent upon firm-level and purchasing category–level characteristics. Originality/value The study uses the dynamic capabilities view as a theoretical background and provides empirical evidence and theoretical reasoning to elaborate and endorse SMO as a dynamic capability that firms need to have to compete in a complex and dynamic environment. The study provides guidance for supply chain managers on how to successfully develop and deploy a SMO capability.

History

Publication status

  • Published

File Version

  • Published version

Journal

Supply Chain Management

ISSN

1359-8546

Publisher

1359-8546

Issue

1

Volume

26

Page range

65-83

Department affiliated with

  • Management Publications

Full text available

  • Yes

Peer reviewed?

  • Yes

Legacy Posted Date

2020-08-06

First Open Access (FOA) Date

2021-02-11

First Compliant Deposit (FCD) Date

2020-08-06

Usage metrics

    University of Sussex (Publications)

    Categories

    No categories selected

    Licence

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC